Shun Tak Holdings Limited has launched Artyzen Hospitality Group Limited (AHG), the group's first branded hotel management company. AHG will develop a collection of upscale hotel brands and will offer management to other hotel owners and developers. Its priority is to establish flagship hotels in strategic locations and key gateway cities.

The company also announced that taking the helm at AHG is Rogier Verhoeven, Executive Director of Shun Tak Holdings Limited, who has overseen the launch of dozens of real estate and hospitality projects internationally, including MGM Macau. Robbert van der Maas has been appointed President of AHG and Jerry Huang President of AHG Greater China. van der Maas has more than 30 years of senior management experience across Asia with chains like Hyatt and Four Seasons. He was most recently Vice President of Hotel Operations at MGM Macau. Huang was most recently President of IHG Greater China and has over 30 years experience in the industry. He has been Vice-chairman of the China Tourist Hotel Association since 2007 and is a member of the China National Tourism Administration Platinum Five-Star Grading Committee.