The following discussion should be read in conjunction with the audited financial statements and notes thereto of our wholly-owned subsidiary VeganNation Services Ltd. for the years ended December 31, 2020 and 2019 and the non-audited interim financial statements for the six months ended June 30, 2021 included in our Current Report on Form 8-K filed on October 6, 2021, with the Securities and Exchange Commission (the "SEC") (the "Current Report 8-K"). This section of the Quarterly Report includes a number of forward-looking statements within the meaning of the private securities litigation reform act of 1995, as amended that reflect our current views with respect to future events and financial performance. Forward-looking statements are often identified by words like believe, expect, estimate, anticipate, intend, project and similar expressions, or words which, by their nature, refer to future events. You should not place undue certainty on these forward-looking statements which speak only as of the date made, and except as required by law, we undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from these forward-looking statements. Factors that could cause differences include, but are not limited to, customer acceptance risks for current and new products and services, reliance on external sources of financing, development risks for new products and brands, dependence on third party service providers, fluctuations in market demand and customer preferences, changes in government regulations, as well as general conditions of the industry, and other "Risk Factors" discussed in our Current Report in the Current Report Form 8-K and similar discussions in subsequently filed Quarterly Reports on Form 10-Q, including this Form 10-Q, as applicable, and those contained from time to time in our other filings with the SEC.

Forward-Looking Statements

This Quarterly Report on Form 10-Q contains forward-looking statements regarding our business, financial condition, results of operations and prospects. The Securities and Exchange Commission (the "SEC") encourages companies to disclose forward-looking information so that investors can better understand a company's future prospects and make informed investment decisions. This Quarterly Report on Form 10-Q and other written and oral statements that we make from time to time contain such forward-looking statements that set out anticipated results based on management's plans and assumptions regarding future events or performance. We have tried, wherever possible, to identify such statements by using words such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," "will" and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include statements relating to future actions, future performance or results of current and anticipated sales efforts, expenses, the outcome of contingencies, such as legal proceedings, and financial results and the effects of the COVID-19 pandemic or any similar pandemic.

We caution that these factors could cause our actual results of operations and financial condition to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances. New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

The following discussion should be read in conjunction with our unaudited financial statements and the related notes that appear elsewhere in this Quarterly Report on Form 10-Q as well as our other SEC filings.





Overview


Sipup Corporation was incorporated on October 31, 2012 under the laws of the State of Nevada for the purpose of producing, packing and selling flavored yogurts.

On April 25, 2021, the Company entered into a Stock Exchange Agreement with VeganNation Services Ltd., a company formed under the laws of the State of Israel ("VeganNation") and the shareholders of VeganNation pursuant to which VeganNation would become a wholly owned subsidiary of the Company. The Stock Exchange Agreement closed on September 30, 2021. Pursuant to the Agreement, the Company will issue an aggregate of 41,062,240 shares of Common Stock to the VeganNation shareholders in exchange for 100 Ordinary Shares, par value NIS 1.00 per share, of VeganNation, constituting 100% of the issued and outstanding shares of VeganNation, resulting in VeganNation becoming a wholly-owned subsidiary of Sipup. The acquisition (the "Acquisition") has been structured and accounted for as a reverse-merger and recapitalization.

VeganNation is a global B2B2C (i.e., business-to-business-to-consumer) business that is developing a platform (the "Platform") which comprises both a directory and marketplace connecting conscious consumers, businesses and organizations. Our proprietary platform empowers individuals, businesses and organizations that all wish to carry out business within the confines of a sustainable online marketplace (the "Marketplace"), thereby establishing strong and long-standing connections between everything plant-based. This begins with our proprietary e-commerce platform, a B2C and B2B marketplace, designed to make the plant-based market more sustainable, affordable, and globally accessible.





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In addition to the foregoing, the Company envisions making its Platform a highly sought-after resource for the global plant-based community by continually disseminating content and educational materials, while facilitating meet-up opportunities, either virtually or in person.

Appreciating the criticality of integrity and transparency within the global sustainable plant-based community, the Company seeks to develop a unique decentralized approval system by employing smart contracts where vegans will have the opportunity to validate the authenticity of a vegan-friendly product manufacturer or establishment.

Principally, the VeganNation ecosystem is being designed to offer various kinds of participants, including consumers, merchants and suppliers, an environment facilitating the sale of products and services which comply with plant-based principles such as plant-based groceries, fresh produce, fashion or manufactured goods. In addition, the Platform will also facilitate the distribution of content relevant to the plant-based community and provide opportunities for participants to collaborate and meet up, either virtually or in person.

Technologically, VeganNation has continued to advance where it is iteratively building the next generation of a global, sustainable and social shopping experience via the Marketplace. The Marketplace seeks to deliver a cutting-edge user shopping experience that features products ranging from fresh produce and plant-based burgers, to fashion and home goods.





Private Placement


In connection with the anticipated closing of the Acquisition, in April 2021, the Company commenced a private placement to accredited and offshore investors of the private placement of units of the Company securities (the "2021 Private Placement") whereby each unit comprised of (i) one share of Common Stock of the Company at a per share purchase price of $0.35, (ii) a common stock purchase warrant for an additional share of Common Stock exercisable over a one (1) year period at a per share exercise price of $1.00 (the "Series A Warrant") and (iii) a common stock purchase warrant for an additional share of Common Stock exercisable over a two year period at a per share exercise price of $1.50 (the "Series B Warrant"; together with the Series A Warrants, collectively, the "Warrants").

Between April 2021 through the closing of the Acquisition, the Company raised aggregate gross proceeds of $1,129,975 and 2,112,795 NIS (approximately $677,000 as of the date of this report) from the 2021 Private Placement. In connection therewith, the Company issued to the 2021 Private Placement investors an aggregate of 5,095,640 shares of Common Stock and issued Series A and Series B Warrants, in each case for the purchase of up to an additional 5,095,640 shares of Common Stock.

Accounting Treatment of the Acquisition

The Acquisition has been structured and accounted for as a reverse-merger and recapitalization. VeganNation is the surviving entity for financial reporting purposes and Sipup is the acquired company. Consequently, the assets and liabilities and the operations that will be reflected in the historical financial statements prior to the Acquisition will be those of VeganNation and will be recorded at the historical cost basis of VeganNation, and the consolidated financial statements after completion of the Acquisition will include the assets and liabilities and results of operations of VeganNation through the closing date of the Acquisition as well as the assets, liabilities and results of operations of the Combined Company from and after the closing date of the Acquisition.

Results of Operations - Three Months Ended September 30, 2021, Compared to Three Months Ended September 30, 2020

Revenues- We had no revenues for the three months ended September 30, 2021 as compared to revenues of $56,604 for the three months ended September 30, 2020.

Research and Development- During the three months ended September 30, 2021, we research and development expenses of $205,659, compared to $37 research and development expenses for the three months ended September 30, 2020. The increase in our research and development expenses for the three months ended September 30, 2021, compared to the three months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses following our 2021 Private Placement and due to 2020 expenses which have been postponed due to COVID-19.

Selling and Marketing- During the three months ended September 30, 2021, we selling and marketing expenses of $255,853, compared to $0 research and development expenses for the three months ended September 30, 2020. The increase in our selling and marketing expenses for the three months ended September 30, 2021, compared to the three months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses following our 2021 Private Placement and due to 2020 expenses which have been postponed due to COVID-19.

General and administrative expenses - For the three months ended September 30, 2021, we had general and administrative expenses of $530,877 comprised of payroll and related expenses, professional fees, filings fees as compared to $102,265 as general and administrative expenses for the three months ended September 30, 2020. The increase in our general and administrative expenses for the three months ended September 30, 2021, compared to the three months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses and other costs associated with our Private Placement and due to 2020 expenses which have been postponed due to COVID-19.





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Results of Operations - Nine Months Ended September 30, 2021, Compared to Nine Months Ended September 30, 2020

Revenues- During the nine months ended September 30, 2021 we had revenues of $65,160 as compared to revenues of $161,582 for the nine months ended September 30, 2020.

Research and Development- During the nine months ended September 30, 2021, we had research and development expenses of $219,764, compared to $29,459 research and development expenses for the nine months ended September 30, 2020. The increase in our research and development expenses for the nine months ended September 30, 2021, compared to the nine months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses following our 2021 Private Placement and due to 2020 expenses which have been postponed due to COVID-19.

Selling and Marketing- During the nine months ended September 30, 2021, we had selling and marketing expenses of $287,317, compared to $22,411 research and development expenses for the nine months ended September 30, 2020. The increase in our selling and marketing expenses for the nine months ended September 30, 2021, compared to the nine months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses following our 2021 Private Placement and due to 2020 expenses which have been postponed due to COVID-19.

General and administrative expenses - For the nine months ended September 30, 2021, we had general and administrative expenses of $826,861 comprised of payroll and related expenses, professional fees, filings fees as compared to $502,091 as general and administrative expenses for the nine months ended September 30, 2020. The increase in our general and administrative expenses for the nine months ended September 30, 2021, compared to the nine months ended September 30, 2020, is mainly as a result of increase in professional services and salary and related expenses towards our Share Exchange Agreement and due to 2020 expenses which have been postponed due to COVID-19.

Liquidity and Capital Resources

From inception and through the date of the Acquisition, we have funded our operations from a combination of loans and sales of equity instruments. Between April and September, 2021, we raised aggregate gross proceeds in the approximate amount of $1.8 million from the 2021 Private Placement.

As of September 30, 2021, the company had $1,461,000 as cash at banks and other asset of $1,062,000. Our current liabilities were $3,611,000, consisting primarily of Accounts payable and other current liabilities of $1,951,000, obligations to issue Green Tokens Loans of $946,000 and a short term loans of $494,000. As of December 31, 2020, the company had $0 cash and our liabilities were $2,464,000, consisting primarily of Accounts payable and accrued expenses of $1,067,000, obligations to issue Green Tokens Loans of $891,000 and Loans payable of $506,000. As we continue to conduct these activities, we expect the cash needed to fund operations to increase significantly over the next several years. The available capital reserves of the Company are not sufficient for the Company to remain operational.

At the closing of the 2021 Private Placement, we entered into a securities purchase agreement with certain accredited investors providing for the issuance and sale to such investors of an aggregate of 5,095,640 shares of our Common Stock and warrants for an additional 5,095,640 shares of our Common Stock, exercisable through April 2022, at a per share exercise price of $1.00 and warrants for an additional 5,095,640 shares of our Common Stock, exercisable through April 2023, at a per share exercise price of $1.50. After deducting for offering related expenses, the aggregate gross proceeds from the initial closing of the 2021 Private Placement were approximately $1.8 million.

Even after giving effect to the proceeds of the 2021 Private Placement, we will need to obtain additional funding in order to pursue our business plans. If we are unable to raise capital when needed or on attractive terms, we would be forced to delay, reduce or eliminate our research and development programs or future commercialization efforts.

We expect that our existing cash and cash equivalents will enable us to fund our operations and capital expenditure requirements for at least the next twelve months. Our requirements for additional capital during this period will depend on many factors, including the following:





       ?   the scope, rate of progress, results and cost of our development and
           engineering efforts  related to the Platform;

       ?   the cost and timing of establishing sales and marketing capabilities;

       ?   the terms and timing of any collaborative, licensing and other
           arrangements that we may establish;

       ?   the timing, receipt and amount of sales, profit sharing or royalties,
           if any, from our potential products;




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       ?   the cost of preparing, filing, prosecuting, defending and enforcing any
           patent claims and other intellectual property rights; and




       ?   the extent to which we acquire or invest in businesses, products or
           technologies, although we currently have no commitments or agreements
           relating to any of these types of transactions.



We cannot be sure that future funding will be available to us on acceptable terms, or at all. Due to often volatile nature of the financial markets, equity and debt financing may be difficult to obtain.

We may seek to raise any necessary additional capital through a combination of private or public equity offerings, debt financings, collaborations, strategic alliances, licensing arrangements and other marketing and distribution arrangements. To the extent that we raise additional capital through marketing and distribution arrangements or other collaborations, strategic alliances or licensing arrangements with third parties, we may have to relinquish valuable rights, future revenue streams, or product candidates or to grant licenses on terms that may not be favorable to us. If we raise additional capital through private or public equity offerings, the ownership interest of our existing stockholders will be diluted, and the terms of these securities may include liquidation or other preferences that adversely affect our stockholders' rights. If we raise additional capital through debt financing, we may be subject to covenants limiting or restricting our ability to take specific actions, such as incurring additional debt, making capital expenditures or declaring dividends.

Our auditors have issued a "going concern" opinion, meaning that there is substantial doubt if we can continue as an on-going business for the next twelve months unless we obtain additional capital. No substantial revenues are anticipated until after receiving sufficient financing and implementing our plan of operations. We must raise cash to implement our strategy and stay in business.

Existing working capital, further advances and debt instruments, and anticipated cash flow are expected to be inadequate to fund our operations over the next twelve months. We have no lines of credit or other bank financing arrangements. Generally, we have financed operations to date through the proceeds of the private placement of equity and debt instruments. We intend to finance expenses we incur with further issuances of securities, and debt issuances, no assurance can be provided that we will be able to raise funds on commercially acceptable terms or at all.

We anticipate that our current cash and cash equivalents will be insufficient to satisfy our liquidity requirements for at least the next 12 months. We will require additional funds prior to such time and the Company will seek to obtain those funds by selling additional capital through private equity placements, debt or other sources of financing. If we are unable to obtain sufficient additional financing, we may be required to reduce the scope of our planned operations, which could harm our business, financial condition and operating results. Additional funding to meet our requirements may not be available on favorable terms, if at all.

If we are unable to raise the cash needed to support our operations, we will either suspend product development and marketing activities until we do raise the cash, or cease operations entirely. Because we have been unable to raise additional cash, Management may consider other business opportunities in order to maintain and increase shareholder value.

Off-Balance Sheet Arrangements





None.



Contingencies



None.



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