Sivers IMA announced that Patric Erlandsson is appointed as Regional Business Director with responsibility for direct and indirect sales in the USA. Patric joins Sivers IMA from Ericsson where he managed a number of functions such as business development, product management and strategic sourcing within the Product Area Microwave. At the same time Susanne Segeland is appointed Channel Sales and Marketing Director.

She will be responsible for the global partner network program as well as sales in the Asian region. Susanne joins Sivers IMA from Connode, where she was the Sales Director.