New shareholder for Premiere Star GmbH: Financial investor Avenue Capital Group acquires 6.5 percent stake from Premiere GmbH & Co. KG

Munich, June 24, 2008. Financial investor Avenue Capital Group acquired 6.5 percent of Premiere Star GmbH from Premiere GmbH & Co. KG for the investment funds it advises. Premiere GmbH & Co. KG now still holds 59.8 percent of Premiere Star GmbH. The parties have agreed not to disclose the purchase price.

Wolfram Winter, managing director Premiere Star: "We are delighted to welcome Avenue Capital as latest shareholder of Premiere Star. Avenue Capital has an impressive experience in the media sector. We are happy to use this expertise to continue the company's successful development." Premiere currently markets 35 channels under the Premiere Star brand, bundled in the two programming packages Premiere Thema and Premiere Star. Premiere Star was launched in September 2007 and already counts over 170,000 subscribers.

Avenue Capital Group is a global investment management firm with approximately $20 billion in assets under management.  Avenue focuses on special situation investments, and has six strategies with thirteen offices worldwide.

About Premiere Star
Premiere Star GmbH bundles and distributes new and existing pay-TV channels. It includes quality special-interest channels covering a wide range of interests and targeted at all age groups. Premiere Star GmbH offers the programming packages Premiere Thema and Premiere Star. With 16 theme channels and seven digital radio stations, most of which are presented exclusively on the platform, Premiere Thema has the right program for every mood or interest. Premiere Thema is distributed via cable, satellite and IPTV, and is available to almost all households in Germany and Austria. Premiere Star presents the population's favorite channels for special interests and passions of all kinds - around the clock and without commercial breaks. The new package consisting of 18 channels includes premium content such as live U.S. sports, comedy, children's programming for all ages, top feature films, lifestyle and entertainment. Premiere Star is distributed via satellite and reaches 18.5 million households in Germany and Austria.

For inquiries, please contact:
Torsten Fricke 
Company Spokesman  
Tel.: 089/9958-6350 
torsten.fricke@premiere.de

Moritz Wetter
Head of PR and Communications Premiere Star
Tel.: 089/9958-5300
moritz.wetter@premiere-star.com

Contact for investors and analysts:
Christine Scheil 
Vice President Investor Relations 
Tel.:+49 89/99 58-10 10 
christine.scheil@premiere.de

Susan Eckenberg
Senior Manager Investor Relations
Tel.:+49 89/99 58-10 11
susan.eckenberg@premiere.de

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