Splash Beverage Group, Inc. Announces Appointment of Peter McDonough to Its - Board of Directors
October 07, 2020 at 08:53 am EDT
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SPLASH BEVERAGE GROUP INC announced Appointment of Peter McDonough, a Global Brand Builder with - Proven Leadership in Accelerating Sales and Market Share to Its - Board of Directors. Mr. McDonough brings innovative thinking to transform business performance from his leadership experiences directing global organizations in industries such as personal care products, alcoholic beverages, consumer appliances, power tools and bioscience technology. He currently serves as Chief Executive Officer of Trait Biosciences and previously served in senior executive roles at Diageo, Procter &Gamble, Gillette, Duracell and Black &Decker.
Mr. McDonough is an alumnus of Cornell University and holds a Master of Business Administration from the Wharton School of Business. He currently serves on the Board of Directors of Trait Biosciences, Franklin Templeton's Benefit Street RFT and on the Advisory Board of Viridian Capital Advisors. Mr. McDonough previously served on the Board of Directors at The Advertising Council of America and Effie Worldwide.
Splash Beverage Group, Inc. is a portfolio company of beverage brands. The Company seeks to identify, acquire, and build early stage or under-valued beverage brands that have growth potential within its distribution system. Through its division Qplash, the Company offers e-commerce access to both business-to-business (B2B) and business-to-consumer (B2C) customers. Its segments are Splash Beverage Group and E-Commerce. The Company's Splash Beverage Group segment includes the manufacture and distribution of non-alcoholic and alcoholic branded beverages. The E-commerce segment is engaged in the e-commerce sale of beverages. Its brands include TapouT Performance Drink, Copa di Vino single-serve wine, Pulpoloco Sangria and SALT Tequila. Its Pulpoloco Sangria is crafted and imported from Spain. Copa di Vino is a producer of premium wine by the glass in the United States. SALT Tequila is a naturally flavored 100% blue agave blanco style 80 proof tequila.