(via TheNewswire)
Also Reviews Summaryof 2021's with Focus on Test Marketing of
IWSR states: "The market for ready-to-drink (RTD) alcohol products continues to show traction and demand from consumers. RTD volumes have been growing faster than any other major drinks category since 2018 and are expected to significantly outperform the wider beverage alcohol market over the next five years, increasing their market share to 8% by 2025 (from about 4% share in 2020) in top RTD markets."
2021 Review – Summary
Doc Wylder's product line was introduced and adopted by regional and national distributors. Costco and Ralph's test-marketed the product, and in both retailers, we exceeded the minimum sales required for additional purchasing.We introduced the
Smithville , 4 Corners, andRiverview spirits products to test market demand among retailers and distributors.We created a new product division to focus on CBD Hemp Smokes and secured large-scale production capacity. Discussion among distribution and retailers helped us refine the launch strategy for 2022.
2021 Revenues represented the sample orders placed in retailers and our online ecommerce platform
The SponsorCoin platform was upgraded with a new software language to provide the scaling capability for security and reliability.
2022 Outlook – Summary
SponsorsOne's capital structure and markets will be a priority in 2022, focusing on shifting the shareholder narrative to operational execution with visibility of financial metrics to map and track the Company's progress. The narrative in 2021 was about the build as we entered the Brand creation market.We are focusing on the distribution channels and regions that proved successful. In large national grocery, we are expanding our market coverage with Ralph/Krogers through the relationship with RNDC. In the national club channels, we are working towards a larger regional program with Costco. In the specialty channel,
Doc Wylder's expects to replicate the success at Lee's Liquors inNevada in high growth markets likeCalifornia andArizona .Debt versus Equity will focus on financing purchase orders and inventory. In 2021 we used equity to finance start-up inventory. As our client base grows and revenue becomes predictable, we can transition to debt financing (Purchase Order and Invoice Financing), which is much less costly than equity.
New co-packer relationships are being developed that can more efficiently handle the bottling and packaging of the Doc Wylder’s product.
Some packaging design changes have occurred, allowing for higher production capacity and maintaining the re-sealable lid on
Doc Wylder's .The Spirits business will move to a control label strategy whereby we will sell the spirits Brands to distributors or influencers. Discussions are ongoing around the sale of the
Smithville , 4 Corners and Riverview Brands. The sale includes all the inventory, brand design, goodwill, and our support to continue to supply the Brand owner with the product.With Hemp Smokes, we expect distribution agreements in place in the first half of 2022 and will use 2022 to scale up production, marketing, and general market acceptance of the three brands we created. Both
USA and International distribution discussions are making progress.The SponsorCoin platform is intended to beta test around the Doc Wylders Brand this year, validating the community commerce model of digital engagement. We are seeing the shift of the influencer to the authentic community, which supports the idea of decentralization away from large, centralized influence. The data generated will allow us to tune messaging and engagement leading to increased sales.
In summary, 2022 will be a transition year from development to growth. With COVID issues still present and taxing the supply chain, our management team will continue to balance the inventory levels to ensure quick order turnaround while managing the On-Demand supply chain, reducing the need for internal capital. It will be a challenging year for us, but the groundwork achieved in 2021 sets
About
Contact:info@sponsorsone.com
ON BEHALF OF THE BOARD
The Canadian Securities Exchange ("CSE") has neither approved nor disapproved the contents of this Press Release.
Forward-Looking Statements
This news release contains forward-looking statements and information that are based on the beliefs of management and reflect the Company's current expectations. When used in this news release, the words "estimate," "project," "belief," "anticipate," "intend," "expect," "plan," "predict," "may," or "should" and the negative of these words or such variations thereon or comparable terminology, are intended to identify forward-looking statements and information. Such statements and information reflect the current view of the Company with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.
By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following risks:
risks associated with marketing and sale of securities
the need for additional financing requirements and access to capital, reliance on key personnel
the potential for conflicts of interest among certain officers or directors with certain other projects
the volatility of the volume and price of the Common Shares, the failure of the business strategy, the integrity of the Company's patents and proprietary intellectual property and competition.
The Company cautions that the foregoing list of risk factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. When relying on the Company's forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors, and other uncertainties and potential events, including the risk factors, set out in the Company's Listing Statement. The Company has assumed a certain progression, which may not be realized. It has also assumed that the material factors referred to above will not cause such forward-looking statements and information to differ materially from actual results or events.
THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS NEWS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS NEWS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE SECURITIES LEGISLATION.
Copyright (c) 2022 TheNewswire - All rights reserved.
Copyright (c) 2022 TheNewswire - All rights reserved., source