Strauss : When the Water-Drinking Experience Meets Innovative Technology

Orly Nahum, Director, Product Management, Marketing & Strategy at Strauss Water shares the 'Behind the scenes' of our new water bar - the Edge:

Smart water dispensers not only improve the quality of the water you drink, but also enhance the water-drinking experience.

Shifting Lifestyle Trends
The healthy living trend began years before COVID, but the recent pandemic has accelerated it. People have become more cautious about their health and what they put in their bodies. They understand that eating nutritious foods and drinking more water will help them feel better, look better, and live longer. Also due to the pandemic, people are cooking at home more. They want to use fresh-tasting water to impart better flavor to their foods.

Beyond healthy living and the shift to staying closer to home, other recent lifestyle trends include mobility and connectivity. People are using their phones to shop, turn on their lights and appliances, and answer their doorbells. At Strauss Water, that got us thinking about how can we apply this to the water-drinking experience.

The 3 Cs of Water: Clean, Cost-effective, Convenient
Due to increased awareness of potential impurities in our tap water, and because it doesn't always taste the best, people have turned to buy bottled water. Not only is bottled water very expensive compared to tap water, but it's also much less convenient. You have to constantly purchase water, carry it home, have ample room to store the bottles and make sure to replenish your supply before it runs out. Plus, with the growing green trend, overflowing landfills and polluting our oceans are added concerns.

But what if you could be assured that your tap water was pure? That would provide the ultimate solution in terms of cost, convenience, safety, and health.

Advanced Water Technology
At Strauss Water, we've married advanced water purification technology with the convenience and connectivity people are looking for. With many design and technology patents, Strauss Water's water dispensers treat your tap water with the most effective dual-barrier filtration system that includes the patented MAZE™ water filter and UV light treatment - removing or killing 99.99% of all impurities, including rust, lead, pathogens, bacteria and viruses. Our water dispensers produce the cleanest, safest, and most delicious and refreshing glass of water.

And, since our water dispensers connect to your tap water, you have assured a convenient, unlimited supply of tasty water. You're assured drinking water that's healthier and tastier, and better for your pocketbook and the planet.

Our customers told us they wanted a water dispenser that takes up less space on their counter. So we designed a compact water dispenser that is 20% smaller. We introduced clever design elements that people enjoy using, so your family will drink an average of 40% more water.

In addition to providing you with a clean, cost-effective, and convenient supply of fresh drinking water, Strauss Water also provides connectivity. We've created a mobile app where everyone in your family can define personalized drinks, and dispense them from anywhere at the touch of a button. The app also tracks everyone's water consumption, giving your family a fun way to compare their progress and compete to reach their hydration goals.

Artificial intelligence (AI) and machine learning built into the water dispenser learns your family's daily hot water drinking patterns and boils water at the right time, saving energy while serving the right drink when you want it.

The smart water dispensers by Strauss Water are revolutionary products that not only improve the quality of the water you drink and save your money, but also enhance the water-drinking experience. Their ease of use, convenience, and connectivity will increase your and your family's enjoyment of water by introducing technological advances you never thought possible in a water dispenser.