Superdry announced the appointment of Lysa Hardy to its Board as an Independent Non-Executive Director, with effect from 1 May 2023. Lysa has extensive experience of marketing roles in the technology and retail sectors, including private equity and international roles, and is a specialist in multichannel, consumer brands and CRM/loyalty. Lysa is currently Chief Marketing Officer and Executive Director at Hotel Chocolat and Non-Executive Director of a skincare start-up.

She has previously held executive roles at T-Mobile, Holland & Barrett, and Joules, and was previously a Non-Executive Director of Raven Property Group Limited.