Tasty Baking Company (NasdaqGM: TSTY) today announced that its Board of Directors on May 7, 2010, declared a regular quarterly cash dividend of $0.05 per share on all outstanding shares of common stock. The dividend is payable June 1, 2010, to shareholders of record as of the close of business on May 21, 2010.

ABOUT TASTY BAKING COMPANY

Tasty Baking Company (NasdaqGM: TSTY), founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit www.tastykake.com. In addition, consumers can send Tastykake products throughout the United States from the company website or by calling 1-800-33-TASTY.

Tasty Baking Company
Chad Ramsey
V.P. ? Financial Planning & Investor Relations
215-221-8538
chad.ramsey@tastykake.com
or
Paul D. Ridder
Chief Financial Officer
215-221-8500