TCL TECHNOLOGY GROUP CORPORATION 
By September 24th,2012
17 September 2012, The 18th Most Valuable Chinese Brands Evaluation was unveiled in London, Britain. TCL Corporation maintains the top TV brand in China and ranks sixth among the top 100 Chinese brands. With a brand value of RMB 58.326 billion, TCL continues to maintain its industry-leading position, demonstrating its international brand influence and setting an exemplar for China's TV brands. Other Chinese prize-winners include Haier, Gome, Wuliangye Group and FAW etc.
Chinese Brand Value Research set 2007, the year before the Financial Crisis, as a benchmark and analyzed the development of Chinese brands under the global economic downturn. During the worst global recession, the top 100 brands recorded cumulative revenue growth of 80.08% and cumulative growth in profit of 134.34% in four years, exceeding the growth of the brands' revenues. In 2011, the brands' operating revenue and operating profit increased by 23.51% and 27.83% respectively when compared with the previous year. The average profit margin of the 100 brands reached 9.51%, an increase of 2.2% percentage points compared with 7.31% in 2007. As the contract-manufacturing factories that work for oversea brands consecutively sank into the nightmare of bankruptcy, the Chinese top 100 brands on the contrary enjoyed a quite promising outlook.
An analyst of the Most Valuable Chinese Brands Evaluation pointed out that a number of Chinese brands made significant gains in brand value with the development of the internet and e-commerce while the global industry structure is being reorganized. As the "post-80s" and "post-90s" generation become mainstream consumers, the competition between the different brands in the market will become increasingly fierce and thorough. Well-known consumer electronics enterprises such as TCL and Haier are committed to innovation, speeding up transition and implementing industry upgrades, and are thereby constantly strengthening the competitiveness of their brands. It represents the achievement in Chinese brand building and development.
Mr. Li Dongsheng, Chairman and CEO of TCL Corporation, said that the brand value of TCL has been rising persistently in recent years, which was mainly attributable to the implementation of the all-round development strategy involving the company's industrial, technical and global operational capabilities. Determined to pursue globalization, TCL Corporation has been deploying and integrating global resources. It has also put effort into boosting the position of its core business within the industry, and as well as building on its leading advantages in China and around the world and meanwhile diversifying its businesses on basis of its business advantages and derivative resources. TCL Corporation is dedicated to enhancing its industrial capabilities, building up a technical innovation profile, and taking the lead in vertical integration to form a full process operational chain. The results of these efforts are very prominent. The Corporation has been integrating the 4C (Customer, Cost, Convenience and Communication) principle and building on its advantages in providing content and services. It is moving, in restless efforts, towards becoming a provider of a full set of smart service solutions, and to create value for the brand in the process.
QC Liang, Assistant President and General Manager, Branding of TCL Corporation stressed that by adhering to its "Three Capability" strategy and "The Creative Life" brand concept, TCL Corporation continues to enhance its product and service and constantly introduces industry-leading innovative product and technology from 3D smart cloud TV, smart cloud mobile phone, home appliance to high generation LCD panel, which will drive the upgrading of consumer market and increase TCL's market share and profitability. At the same time, TCL Corporation continues to invest in quality, product, marketing and service to facilitate a stable and healthy business development by leveraging the brand power.
Being the top brand in China's TV industry for the consecutive seventh year by the Most Valuable Chinese Brands Evaluation forms a solid foundation for TCL's aim to become one of the world's most influential brands. For the first quarter of 2012, TCL's global LCD TV market share increased to 5.6% from 4.9% last year, bringing its global ranking up to fifth. As at 16 September 2012, TCL Multimedia has shipped over 10 million LCD TVs in 2012 this year to date. With its constant technological innovation and core competitiveness establishment, TCL has achieved rapid growth in the global market, especially in emerging markets. TCL's brand incorporates the elements of "Innovation, Dedication and Courage to break through" and impacts more and more customers in different countries and regions around the world.
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