The a2 Milk Company announced the appointment of Edith Bailey as Chief Marketing Officer. Edith will join a2MC from her most recent role as Consumer Marketing Director, ANZ, with Danone Nutricia's Specialised Nutrition division, having spent the past 14 years with the organisation in several senior marketing, channel and category development positions. In her most recent role, Edith was responsible for leading the development of the overall portfolio strategy for ANZ Specialised Nutrition, including the acceleration of the innovation pipeline and capability. In the Chief Marketing Officer role with a2MC, Edith will be responsible for managing the strategic and creative direction of the a2TM brand, developing integrated marketing programmes and leading consumer insights and product innovation. Edith will commence in her role later in 2021, with her start date yet to be confirmed. In the meantime, the company confirmed that Janelle Tong, a2MC's Group Head of Marketing will take up the role of Interim Chief Marketing Officer and join the Executive Leadership Team until Edith commences in her role later this year.