The Aaron's Company, Inc. announced the opening of its new company-operated Aaron's GenNext store in Grandview, Missouri. The new Aaron's store in Grandview ? a southern suburb of Kansas City ?

reflects an expansion by Aaron's into the greater Kansas City market. The new store is conveniently located at 12340 15th Street in the Truman Shopping Center just off of I-49. The store will be open Monday ?

Saturday from 10:00 a.m. ? 8:00 p.m. The Company's GenNext initiative is transforming the in-store customer experience. GenNext stores include larger showrooms and/or re-engineered store layouts, updated signage, expanded product assortment, enhanced technology-enabled shopping and checkout, and an innovative operating model, providing an experience for shoppers.

The GenNext program includes remodeling existing stores into the updated format as well as opening stores in new locations. So far this year, Aaron's has converted or opened 23 GenNext stores, bringing the total to 234 company-operated GenNext stores since launching the initiative in 2018.