The Aaron's Company, Inc. announced the appointment of Russell Falkenstein to the position of Executive Vice President, Chief Operating Officer, Lease-to-Own for the Company, effective immediately. In this new position, Falkenstein, age 35, will oversee all lease-to-own operations at Aaron's and BrandsMart Leasing. Mr. Falkenstein has served as Senior Vice President, Chief Strategy, Analytics and Development Officer at Aaron's, LLC.

He joined Aaron's, LLC in 2016 as Vice President, Corporate Initiatives and was promoted to Vice President, Financial Planning & Strategic Analytics and then to Senior Vice President, Finance & Accounting before taking on his previous role in 2021. Prior to joining Aaron's, Mr. Falkenstein was a Senior Associate in Alvarez & Marsal's Turnaround and Restructuring Group. Mr. Falkenstein earned his bachelor's degree in business from The George Washington University and an MBA from the Kellogg School of Management at Northwestern University.

Mr. Falkenstein is active in the metro Atlanta community and serves on the board of directors of the Georgia Hispanic Chamber of Commerce as well as on the board of The Davis Academy. He was recently named to the Atlanta Business Chronicle's 40 Under 40 listing for 2023, and earlier was selected to participate in Leadership Atlanta's Class of 2024 program.