The E.W. Scripps Company has nominated senior consumer research and marketing services executive Nishat Mehta to its board of directors. Mehta was recently appointed chief operating officer and president at Lexitas, a leading national provider of technology-enabled litigation services based in Austin, Texas. He's responsible for the sales, marketing and operating divisions across the company.

Prior to joining Lexitas, Mehta served as president of global products and solutions for Circana, a Chicago-based company formed from the merger of IRI and The NPD Group. In that role, Mehta led an integrated global team with responsibility for all of Circana's products and several of Circana's commercial divisions, including its media business. Before joining IRI, Mehta led the customer communications team at 84.51º, a retail data science, insights and media company.

Mehta helped leading grocery retailer The Kroger Co. and its CPG brand partners create relevant and personalized communications to strengthen customer loyalty. Prior to that, Mehta was responsible for developing strategic partnerships at dunnhumby, a data science company helping the world's largest retailer monetize its data assets through insights, media, analytics and consulting. He led the evolution of the company's digital media measurement and targeting business, transforming the way CPG brands bought, sold and measured their media.

Mehta also spent 15 years at MicroStrategy, a leading provider of enterprise business intelligence software. He graduated from Harvard University with a bachelor's degree in applied mathematics and a master's degree in computer science. Mehta would replace Lauren Rich Fine, who informed the company she will step down when her term expires in May.

At the May 6 Scripps shareholder annual meeting, Mehta will stand for election as a Class A director.