Interpublic Group announced that Lisa De Bonis has been named the new CEO of creative consultancy Huge. She succeeds Mat Baxter, who had served in the role since 2021 and led Huge?s structural reorganization, productization model and nascent investments in AI. De Bonis is being promoted from her role as Chief Product Officer, where she oversaw a key element of Huge?s transformation by leading the development of technological infrastructure and the deployment of a suite of new AI-powered products and tools, such as Huge LIVE and the Creative Capital Index.

Prior to Huge, De Bonis served as Managing Director at Accenture Interactive, operating in multiple leadership roles across the UK and Europe. She drove double-digit growth across communications and technology clients, enabled the integration of key acquisitions and launched a new capability to scale experience-driven engagements. Since the start of her career in Paris and London, De Bonis has helped create and deliver impactful campaigns for international brands like Orange, Coca-Cola and SABMiller, before co-founding Work Club, which was subsequently acquired by Havas.

Over the last year Huge has launched results-based work for some of the world?s most courageous brands, including M&M?S, McDonald?s, Google, and more.