The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the company’s overall business. MSG Sports consists of owning and operating sports franchises, including the New York Knicks (NBA) and the New York Rangers (NHL).

The NY Knicks have discovered a new Michael Jordan with Chinese origin, Jeremy Lin. This news has led the share to higher prices at 32.3 USD. The fans start talking about a possible victory in the NBA and shareholders are rubbing their hands. The "Lin mania" floods New York, and the Madison Square Garden is sold out every game, the audience of group’s television channel increased by 70%, and all Chinese channels are waiting to buy broadcast rights. Merchandising around that player is already started.

Fiscal 2012 second quarter revenues of $373 million decreased 13.8%, as compared to the prior year period, primarily reflecting a decrease in revenues in the MSG sports segment, due to the NBA lock-out.
Technically, the share rose nearly 15% since early February. This bullish movement had allowed to exit from trading range of 28/30 USD, characterized by reduced volatility and tight Bollinger’s band. The share now is trading around its pivot point at 32.3 USD. We could expect a new neutral trend on the short-term in the range of 31.5 and 33 USD. Therefore, this area will be monitored, and we suggest to take a long position in the case the share crosses the resistance level in weekly data of 33.3 USD. This bullish movement could push the share towards 37 USD replying the upward trend seen since early February.