To further increase efficiency and focus in leading sales, Tikkurila has decided to split the current sales function into two divisions: West and East. Divisions represent the company's current external reporting segments. The current SVP Sales, Oskari Vidman, will take over the West division, corresponding to 66% of Tikkurilas total revenue. Roman Ivashko has been appointed SVP, Sales, East division, as of September 1, 2020. He will also join the Tikkurila Management Team. Ivashko joins Tikkurila from Paulig Group where he has worked since 2012, most recently as SVP, Business Area East.