Tilaknagar Industries Limited (TI) has roped in Ahmed Rahimtoola as the chief marketing officer (CMO) effective immediately. With over 25 years of relevant work experience, Rahimtoola will be responsible for leading the entire marketing function at TI which is known for manufacturing brandy, Mansion House. In his new role, Rahimtoola will be spearheading consumer marketing in order to further strengthen the company's regional presence, aid expansion and drive growth of its brands, across geographies.

Prior to joining Tilaknagar Industries, Rahimtoola was the head of marketing and subsequently customer marketing and key accounts at Allied Blenders and Distillers where he spent almost 15 years. He has also worked with renowned companies that include Reliance ADAG and United Breweries where he was responsible for corporate branding, brand and marketing initiatives.