Tom Tailor Group is bundling its online activities under the newly created position of Vice President Digitization. This is intended to provide an optimum response to the rapid pace of change entailed by digitization and make the most of the resulting opportunities for growth. Dr. Maik Kleinschmidt (38) will take responsibility for this area when he takes up the position of Vice President Digitization at the group on 1 July 2015.

He will report directly to Chief Executive Officer Dieter Holzer. Since 2011, Dr. Maik Kleinschmidt has been a Principal of BCG with responsibility for various briefs relating to the development of brand, marketing, retail and sales strategies on behalf of international companies in the consumer-goods sector. He also assisted BCG in the development of its global digitization strategy.