Business portfolio
Accelerating transformation of the business model
- Initiatives for new business
TOYOTA BOSHOKU REPORT 2023 | 56 |
The surrounding environment
Finding new growth opportunities by identifying changes in demand and customer needs
Awareness of the environment
The world's growing and aging population, the concentration of population in urban areas, and traffic accidents have become major social issues. In addition, to address climate change and other environmental issues, there is a need to curb global warming, achieve resource recycling and symbiosis with nature, among other goals. As well as geopolitical risks, the environment surrounding the Toyota Boshoku group is becoming more complex than ever, including diversifying values. Below, we set out the Toyota Boshoku group's perception of the business environment based on a PEST analysis of political, economic, social, and technological factors.
PEST Analysis
Politics | Economy |
• Unstable global situation, rising geopolitical risks | • Rise of seven major emerging countries,1 growth |
• Carbon neutrality moving into the | slowdown in developed countries |
-Shifting balance of power | |
implementation phase | |
• Shift to a circular economy based on the three | |
- Global response to climate change risk | |
- Vacillating trends in internal combustion engine (ICE) | principles of elimination, circulation, and |
vehicle regulations | regeneration |
- Promotion of renewable energy and realization of a | • Emerging scarcity of water, food, and resources, |
hydrogen society | |
and the strengthening of economic security | |
• Increasing social expectations for biodiversity | |
• Spread of ESG investment, which is gaining | |
restoration and advocacy of "nature positive" | |
importance on a global scale | |
• Human rights and environmental due diligence | |
1 China, India, Russia, Brazil, Indonesia, Mexico, Türkiye | |
throughout the supply chain, becoming | |
mandatory globally | |
• Response to diversity and inclusion by | |
acknowledging, accepting, and optimizing | |
diversity | |
Society | Technology |
• World population tops 8 billion | • Diffusion of AI, IoT, 5G, and other technologies of |
- Low birthrates and aging populations in developed | the future, and the digital transformation this |
countries, and population explosion in emerging | requires |
countries | • Society 5.0, a vision of the future society that will |
- Increase in traffic accidents along with aging society | |
be opened up by the advanced fusion of the | |
- Healthy life expectancy is becoming important in | |
cyber and physical spaces | |
relation to tightening healthcare expenditure | |
• Post-COVID innovations that set the standard for | |
• Social issues due to concentration of population | |
contactless and autonomation | |
in urban areas and overcrowding (infectious | • Real-time reproduction of the real world in |
disease risk, increased traffic congestion, air | |
pollution) | cyber space. |
• Growth of Generation Z, a major new consumer | Growing utilization of digital twin |
segment, as influential buyers | |
• The push for "ethical" consumer behavior and | |
the ripples of the sharing economy | |
• Promotion of Smart Cities, a future society that | |
utilizes technology to realize a life of well-being | |
57 TOYOTA BOSHOKU REPORT 2023
Management resources and | Supplementary | ||||
Messages | Value creation story | strengthening them | Governance | materials & data | |
Accelerating transformation of the business model
Response based on environmental awareness
The mobility sector is changing rapidly due to factors such as growing environmental awareness and the advance of CASE, MaaS, and digitization. Against this backdrop, we intend to respond to growth opportunities by meeting diversifying needs, and to flexibly address risks such as environmental concerns and entrants from other sectors by strengthening our technological and MONOZUKURI capabilities. To this end, we have established the future we want to achieve, and the value we want to provide. We have clarified the additional technologies that will be needed, and have created a technology roadmap for the future. To realize a comfortable, safe, and secure automobile interior space, we will steadily promote R&D in accordance with this roadmap. (p. 31)
Impact on the Toyota Boshoku group from trends in the mobility sector
Trends in the Mobility Sector | Impact on the Toyota Boshoku group ( = opportunity / = risk) |
Decarbonization and the transition to | Growing public interest in carbon neutrality |
Tightening of material regulations in anticipation of a recycling-oriented society | |
a circular economy | |
Cost increases due to compliance with environmental regulations | |
Contributing to a society with zero traffic casualties | |
Market changes and new business opportunities | Creating new businesses that solve social issues |
- Supporting preventive care and outdoor life for the elderly | |
brought about by the evolution of mobility | Appearance of emerging OEMs and servicers |
Changes in and reorganization of the competitive landscape among OEMs | |
Entrants from other sectors with the emergence of SDV2 |
Paradigm shift in values and consumer behavior | Creating new value that matches diversifying needs |
Trend of non-ownership of automobiles | |
2 Software Defined Vehicle. Software-driven development of vehicles and vehicle manufacturing |
Promoting development based on the technology roadmap
Vision
Looking into the future, we will create tomorrow's automobile interior space that will inspire our customers the world over
Materiality | 1 As an Interior Space Creator we | 2 | Using our established technical | |||
will contribute to people's quality | capability, we will contribute to | |||||
of life, creating comfort, safety, | realise a society with no traffic | |||||
and reassurance through | casualties through providing | |||||
innovation | products that assure safety | |||||
Accomplish | ||||||
a Space | ||||||
DO MORE | 03. A space that enriches | |||||
the lives of our customers | ||||||
(turning "0" into "plus") | ||||||
Expanding possibilities | ||||||
01. A space where customers | FEEL GOOD | 02. Space where customers | ||||
pleasant atmosphere | HAVE FUN | |||||
can relax their minds and | can enjoy mobility | |||||
bodies in a stress-free and | (mobile space) | |||||
(turning "minus" into "0") | Enhancing well-being | Driving enjoyment | ||||
To | 04. Technology | 05. Technology | ||||
accomplish | to reduce | SAFETY | ENVIRONMENT | that can | ||
this Space | and deaths | environmental | ||||
traffic injuries | minimize | |||||
Technology | impact |
3 Together with our business partners, we will realize MONOZUKURI innovations that minimize environmental stress
(p. 23)
10 values | ||||
1 | Always convenient and | |||
FEEL | comfortable | |||
GOOD | 2 | Healthy mind and physical | ||
HAVE | Get more excited | |||
3 about moving | Roadmap | |||
FUN | 5 | Freedom of movement | ||
4 | Space and experience | |||
according to your preference | ||||
DO | for all | Technology | ||
Expanding possibilities for | ||||
MORE | 6 people and society | |||
7 | To a more livable city | |||
SAFETY | 8 | Making mobility safer | ||
ENVIRON- | 9 | Curbing climate change | ||
MENT | Realization of | |||
10 a recycling-based society |
TOYOTA BOSHOKU REPORT 2023 | 58 | |
Business portfolio strategy
Implementing a business portfolio strategy aimed at our desired status for 2030
The Toyota Boshoku group aims to be a company that creates an environmentally sound society in which people have smiles on their faces and lead enriched lives.
With the goal of creating new value as an Interior Space Creator, which is our desired status for 2030, we aim to achieve a ratio of 20% of sales to companies outside of Toyota Motor Corporation by strengthening our competitive advantage and offering multi-dimensional value. In addition, our aim is to increase the percentage of revenue generated by new business, by promoting operations that are compatible with CASE and MaaS, and by creating new value.
Revenue target
Ratio of sales by business
Ratio of sales by customer
Non-Toyota sales
20%
Toyota sales
80%
New business
5%
Core business
95%
Promoting activities to win orders from non-Toyota customers
As an initiative to strengthen our sales capability, we will implement sales expansion activities moving toward 2030.
To date, we have been promoting activities to win orders mainly from automakers that have an alliance relationship with Toyota Motor Corporation (strategic OEMs), but we are aiming to further expand our sales channels as we move toward 2030.
Using as the basis the sales channels acquired through the transfer of commercial rights resulting from the reorganization of the seat frame mechanism components business, we will promote aggressive activities to win orders from customers other than strategic OEMs. (p. 29)
New business model through new businesses
The Toyota Boshoku group is committed to the development of cutting-edge technologies in accordance with the Principles of Toyoda, namely: "Always be studious and creative, striving to stay ahead of the times."
Pursuing "safety," "environment," and "comfort" as part of our materiality, we will create new value as an Interior Space Creator and promote the creation of new businesses. Furthermore, by building a new business model, we aim to achieve sustainable growth and are striving to be a company that continues to be needed by society. (p. 67)
59 TOYOTA BOSHOKU REPORT 2023
Management resources and | Supplementary | ||||
Messages | Value creation story | strengthening them | Governance | materials & data | |
Accelerating transformation of the business model
Core business performance (FY2023)
Revenue (100 million yen) Initiatives in fiscal 2023
Aiming to become "Home" as a seat system supplier, | |
11,922 | secure solid profitability and achieve sustainable growth |
Seat
Business
10,511
9,322
2021 2022 2023 (FY)
Developing seats in a timely manner in response to environmental changes
- Develop dedicated BEV seats
- Develop materials and products aimed at achieving carbon neutrality and a circular economy
- Develop safe and comfortable seats compatible with autonomous driving
Developing attractive products by taking charge of the entire process from planning to launch
- Develop competitive seat frames
- Promote electrification of rear seat operation
- Realize optimal global production (local production for local consumption and utilization of local resources)
Establishing a highly efficient production system
- Introduce model lines incorporating autonomation to strengthen production infrastructure
- Consolidate production processes for seat frame mechanism components through the transfer of business from Aisin Corporation and Aisin Shiroki Corporation
- Develop methods that can respond flexibly to regional characteristics and volume fluctuations
Revenue (100 million yen)
2,996
2,505 2,727
Interior & Exterior
Business
2021 2022 2023 (FY)
Initiatives in fiscal 2023
Implement initiatives toward becoming an interior system supplier that can surpass competitors
Expanding our technological domain
- Maintain activities to secure instrument panel R&D capabilities
- Implement planning and development of noise and vibration (NV), and heat shielding for new vehicle models in collaboration with OEMs
Expanding regions served as a system supplier and incorporating new components
- Expand development orders for projects outside Japan
- Maintain activities to win new component orders and partially revise strategy
Conducting activities to strengthen global competitiveness
- Implement thorough benchmarking of competitors to promote stronger MONOZUKURI capability
Expanding sales to strategic OEMs
- Promote activities to win ceiling business orders in the North America region
- Promote activities to win door trim business orders
Revenue (100 million yen)
Initiatives in fiscal 2023
Promote strengthening of competitiveness to deepen and expand sales of filter & power train (FPT) products and electric products business
FPT products business
Unit Components
Business
893
1,121
975
Filter products | •Develop high-quality filters at an affordable price that | |
match the market and customer needs | ||
•Expand sales channels of own-brand filters in the | ||
aftermarket | ||
Intake system | •Strengthen the competitiveness of intake system | |
products | components by optimizing global material procurement | |
Electric products business | ||
Motor cores | •Mass produce motor cores for Toyota Motor Corporation | |
Fuel cell-related | •Develop separators and ion exchangers for | |
products | next-generation fuel cell stacks | |
•Develop compact fuel cell stacks for the future |
2021 2022 2023 (FY)
hydrogen society | ||
Lithium ion batteries | •Win orders of prototypes for race cars | |
(high-rate batteries) |
From fiscal 2022, New Business Promotion is included in the Seat Business segment due to a review of management categories. Revenue for fiscal 2021 is also presented in the reclassified categories
TOYOTA BOSHOKU REPORT 2023 | 60 | |
Business portfolio strategy
Seat Business
Aiming to become "Home" as a seat system supplier, secure solid profitability and achieve sustainable growth
In order to become a seat system supplier that is trusted and chosen by a large number of customers, we need to respond with urgency to the rapid changes in the environment, including electrification, carbon neutrality, and autonomous driving. The Toyota Boshoku group will develop appealing, high-quality products that address market trends and a diversity of requirements by acquiring our own unique R&D capabilities in areas such as seat-related controls, safety restraints, and infotainment.1 We aim to achieve sustainable growth by making proposals to a large number of customers and having these products adopted by them.
1 The generic name for systems that realize the provision of both information and entertainment
Hiroki Tsunoda
Operating Officer
Chief Technology Officer
Segment Chief,
Seat Business Segment
Opportunity
Threat
SWOT Analysis | Strength | Weakness | |
S + | W − | ||
SO strategy ++ (maximize strengths) | WO strategy -+ (overcome weaknesses) | ||
Collaboration with Toyota Group companies | Few customers other than Toyota Motor Corporation | ||
× Changing user needs due to social and environmental issues and | × Changing user needs due to social and environmental issues and | ||
changing market trends (CASE, MaaS, BEV, carbon neutrality) | changing market trends (CASE, MaaS, BEV, carbon neutrality) | ||
Realize competitive products and development of methods | Develop products that can address changes in the environment | ||
O | in response to social issues and environmental changes, | and market, make proposals to OEMs other than Toyota Motor | |
in cooperation with group companies | Corporation to meet their needs, and promote activities to | ||
+ | Strengthening the competitiveness of the transferred seat frame | win orders | |
mechanism components business |
- Expansion of sales channels through the transfer of commercial rights
Expand sales of seat assemblies and frame mechanism components to customers other than Toyota Motor Corporation by maximizing the sales channels gained through the acquisition of business
ST strategy +- (reduce the impact of threats) | WT strategy -- (minimize the impact of negatives) | |
Global integrated system from planning to production | Lack of system control and electronic component R&D capabilities | |
× Expansion of threats to Toyota business by competitors | × Intensified competition with competitors expanding into new | |
Serve as the "Home" of seats by applying the knowledge | fields, etc. | |
gained through sales expansion to development and proposals, | Expand our technology fields by identifying technologies | |
T | thereby steadily securing Toyota business | to be acquired for the future through comprehensive |
Possession of development and production sites that can respond globally | market research | |
− | ||
× Changes in the competitive landscape among OEMs associated with | ||
autonomous driving and electrification | ||
Strengthen activities to win orders for new OEM business | ||
outside of Japan by leveraging our global development and | ||
production systems |
Strategy
Aiming to be the seat system supplier of choice for many customers, with world-leading advanced technology, high product competitiveness and a broad product lineup
Fiscal 2024 Action Plan
- Develop dedicated BEV seats
- Realize thermal management through development of seat air-conditioning systems
- Develop new materials and new methods aimed at achieving carbon neutrality and a circular economy
- Strengthen the sales system for customers other than Toyota Motor Corporation
- Realize optimal global production planning
- Optimize resources through reorganization of the frame mechanism components business
61 TOYOTA BOSHOKU REPORT 2023
Management resources and | Supplementary | ||||
Messages | Value creation story | strengthening them | Governance | materials & data | |
Accelerating transformation of the business model
Product Development Case Study 01
Newly developed front seat frame adopted in new Toyota
Yaris Ativ in the Asia region
Toyota Boshoku's front seat frame developed for emerging markets has been adopted in the new Toyota Yaris Ativ in Thailand and Malaysia. This frame was developed to improve cost competitiveness and performance based on the concept of high-quality products at an affordable price. In addition, we have pursued a highly robust design, by optimizing the reinforced fabric structure of the seat covers to match the performance of the side airbags installed in the front seats. We are providing value-added products that meet emerging market needs through quality-focused design improvement activities.
Product Development Case Study 02
Seats used in new Suzuki Grand Vitara and new Toyota Urban
Cruiser Hyryder in India
The Grand Vitara and Urban Cruiser Hyryder are the result of a collaboration between Suzuki Motor Corporation and Toyota Motor Corporation, and feature Toyota Boshoku seats. By utilizing our wrinkle prediction simulation for the front seat, we were able to both achieve a complex molded design and a smooth launch, from development through to production. Furthermore, Suzuki's first seat ventilation system also utilizes our accumulated expertise. For the rear seats, we also developed a compact and lightweight frame with a seatback lock featuring a dual level angle adjustment function.
Product Development Case Study 03
Toyota's new Alphard and Vellfire models feature seats that provide a comfortable ride and convenient seating arrangements
The second-row seats feature the power long slide2 mechanism. This is a world-first system that allows 480 mm of forward/backward slide both by automatic and manual operation. It is possible to change the speed of the seat slides depending on whether there are occupants, allowing for improved convenience and a varied seating layout. As a relaxation function, the heated area of the seat is now larger, and is also included in ottomans and armrests for improved comfort. In this way, we have realized seats with a luxurious feel, combining both convenience and comfort.
2 Standard equipment for Executive Lounge
Product Development Case Study 04
Aircraft seat developed by Toyota Boshoku approved as an Offerable Product for the Boeing 737
In March 2023, an aircraft seat developed by Toyota Boshoku was approved by Boeing as an Offerable Product for the Boeing 737 MAX family. This follows Offerable Product seat certification for the Boeing 787 Dreamliner in 2021. When airlines place orders for new aircraft, they select seats and other products from among certified offerable products, and so gaining accreditation has increased our opportunity to win orders from a variety of airlines.
Going forward we aim to further expand aircraft seat business with providing valuable products and services to the customers.
TOYOTA BOSHOKU REPORT 2023 | 62 | |
Business portfolio strategy
Interior & Exterior Business
Initiatives toward becoming an interior system supplier that can surpass competitors, while strengthening our competitiveness
Our goal is to become "Home" in the interior area by 2025. In fiscal 2023, the Toyota Boshoku group made progress as planned by acquiring design and performance planning capabilities and new component R&D capabilities. We are also expanding the scope (regions, development areas, and items) that we are entrusted with as an interior system supplier ("interior SS"), while also working to acquire new commercial distribution channels. In order to make the optimal interior proposals to customers, it is necessary to improve our component planning capabilities based on an understanding of vehicle performance. In fiscal 2024, while actively participating in performance planning areas such as noise & vibration (NV) and side impact, we will generate positive results from our activities to become a recognized presence as an interior SS. In addition, as electrification progresses, we will work together with Toyota Motor Corporation to propose modular structures for competitive interior components.
Seiji Teraji
Operating Officer
Segment Chief, Interior & Exterior
Business Segment
Opportunity
Threat
SWOT Analysis | Strength | Weakness | ||
S + | W − | |||
SO strategy ++ (maximize strengths) | WO strategy -+ (overcome weaknesses) | |||
A structure and proposal capabilities for total interior coordination | Business responsiveness to new customers | |||
× Advance of EVs | × Expansion of interior business to customers other than Toyota Motor | |||
Proposals for automobile interior space planning to address | Corporation | |||
O | changes in vehicle structure and proposals for new product | Strengthen sales to new OEMs | ||
structures such as modules | Lack of knowledge on comfortable automobile interior space | |||
+ | × Expansion of interior business to customers other than Toyota Motor | (NV, heat shielding) | ||
Corporation | × Advance of EVs | |||
Expand the interior SS area including development and | Implement product planning for interiors to meet vehicle | |||
incorporation of new components | performance requirements | |||
Development of materials using plant-derived raw materials | ||||
× Response to carbon neutrality | ||||
Expand the application of kenaf to design components | ||||
ST strategy +- (reduce the impact of threats) | WT strategy -- (minimize the impact of negatives) | |||
A structure and proposal capabilities for total interior coordination | Competitiveness of existing products | |||
× Cost competitiveness of Chinese and other local manufacturers | × Cost competitiveness of Chinese and other local manufacturers | |||
Propose appealing products while ensuring cost | Strengthen global cost competitiveness | |||
competitiveness | Low recognition as an interior SS | |||
T | × Intensifying competition due to the emergence of local manufacturers | |||
− | ||||
Carry out sales activities to strategic OEMs utilizing total | ||||
proposal capabilities | ||||
Strategy
Become a true interior system supplier capable of providing everything for
the entire interior, from the concept stage
Fiscal 2024 Action Plan
- Expand the scope of work entrusted to us as an interior SS
- Develop new products such as modules compatible with electrification
- Develop carbon neutral-compatible recycling technology and mono-material product structures
- Strengthen competitiveness of core technologies
63 TOYOTA BOSHOKU REPORT 2023
Management resources and | Supplementary | ||||
Messages | Value creation story | strengthening them | Governance | materials & data | |
Accelerating transformation of the business model
Product Development Case Study 01
Door trim using adhesive with reduced environmental impact adopted for new Toyota Prius
AA
A new environmentally sound adhesive that does not contain organic solvents has been adopted for the adhesive used to attach the surface material to the upper part of the door trim.
By unifying the material with the other door trim components, it has become possible to recycle the material of the upper part, which previously could not be recycled and was disposed of, thereby contributing to the circular economy.
Additionally, in the process of applying adhesive to the surface material, a new technique was developed in cooperation with the manufacturing division that allows only the required amount of adhesive to be
Structure of door trim upper part
Material | |
properties | A-A sectional view |
Olefinic | Surface material |
Olefinic | Adhesive |
Olefinic | Base material |
Materials | |
are unified |
Process flow diagram
Composition of adhesive
Organic solvents | Adhesive | |
80% | components | |
100% | ||
Adhesive | ||
components 20% | ||
Previous material | New material |
applied. Two processes, drying and backside coating, have been reduced, and CO2 emissions from the manufacturing process have also decreased.
We have developed door trims and created processes that are worker-friendly while also contributing to the realization of carbon neutrality.
Spray application of solvent adhesive on base material
Previous | Adhesive | Vacuum | Trimming of | Adhesive | Rolling of | Six | |
applied to | Drying | applied to | |||||
molding | periphery | periphery | processes | ||||
aesthetic face | backside | ||||||
Application of hot melt* to surface skin | |||||||
New | Adhesive | Vacuum | Trimming of | Rolling of | Four | ||
applied to | |||||||
molding | periphery | periphery | processes | ||||
surface skin | |||||||
- Adhesive that bonds after heating and melting, and does not contain any organic solvents
Product Development Case Study 02
High impact-resistant plastic receives the Award for Science and Technology of the Commendation for Science and Technology by the Minister of Education, Culture, Sports, Science and Technology
Product Development Case Study 03
Rubber
PP
PA11
200nm
Salami structure of
high impact-resistant plastic
In May 2023, a high impact-resistant plastic jointly developed in 2013 by Toyota Boshoku and Toyota Central R&D Labs, Inc., received the 2023 Award for Science and Technology (Development Category) of the Commendation for Science and Technology by the Minister of Education, Culture, Sports, Science and Technology. This award recognizes groundbreaking R&D or an invention that contributes to the development and improvement of the social economy and people's lives, and is put into actual use.
An office table using kenaf base material for the tabletop
Commercialization of an office table using kenaf board in the tabletop
Since kenaf absorbs more CO2 during its growth phase compared with needle- and broad-leaved trees, we have been using kenaf board, a mixture of kenaf and polypropylene, for automotive interior materials to help reduce weight and achieve carbon neutrality. We are expanding the use of kenaf base material in order to apply the technology we have cultivated so far to areas other than automotive parts. Utilizing our expertise in kenaf board processing technology in the field of office furniture, in 2022, an office table that employs kenaf base material for the tabletop was commercialized through joint development with Itoki Corporation.
TOYOTA BOSHOKU REPORT 2023 | 64 | |
Business portfolio strategy
Unit Components Business
Pursuing global business opportunities by leveraging proprietary technologies
In fiscal 2023, the Toyota Boshoku group raised its proprietary motor core technology to the production level and won new orders. In addition, we have enhanced our prototype high-rate batteries to the level of practical application and provided them to customers outside of Japan for testing. We have also begun using e-commerce for our filter and powertrain (FPT) products to expand sales in the global aftermarket. In fiscal 2024, we carried out a reorganization to consistently accelerate the process from product planning through to development and production, for both electric and FPT products. We will further expand our field of business outside of Japan by optimizing the technology we have amassed to date. We will support each individual within the division so that they have the confidence to identify and proactively engage new global business partners.
Ikutomo Sakai
Segment Chief, Unit Components
Business Segment
Deputy Segment Chief,
Research & Development Segment
Opportunity
Threat
SWOT Analysis | Strength | Weakness | |
S + | W − | ||
SO strategy ++ (maximize strengths) | WO strategy -+ (overcome weaknesses) | ||
New product development capability and competitive advantage by | Lack of recognition for production and development of electric products | ||
utilizing our core technologies | × Public interest in SDGs and carbon neutrality | ||
× Increased demand for electrified products | Development of carbon-neutral compliant electric products | ||
Development of electric products utilizing core technologies | × Increased demand for electrified products | ||
× Growing need for filters to provide a comfortable automobile | |||
O | Product planning for carbon neutrality | ||
interior space | |||
+ | Strengthen our filtration expertise and expand applications | Promotion of DX | |
× Discovery of new businesses associated with electrification | |||
A global production and supply system | Break away from production-oriented approach by | ||
× Increased demand for electrified products | strengthening marketing mechanisms and systems | ||
Establishment of a global production and supply system | |||
Support for high-mix production | |||
for electric products | |||
× Growing need for filters to provide a comfortable automobile | |||
× Growing need for filters to provide a comfortable automobile | interior space | ||
interior space | Establish a global supply system for aftermarket filters | ||
Expand sales of filter products to regions with growing markets | |||
ST strategy +- (reduce the impact of threats) | WT strategy -- (minimize the impact of negatives) | ||
New product development capability and competitive advantage | Lack of recognition for production and development of | ||
by utilizing our core technologies | electric products | ||
× Soaring raw material costs | × Intensifying competition due to market entrants from other sectors | ||
Strengthen product development and supply systems that | Increase recognition of our electric products | ||
T | can respond to changes in the environment | Maximizing utilization of existing production facilities | |
Industrial-academic collaboration with group companies and universities | × Intensifying competition due to market entrants from other sectors | ||
− | × Intensifying competition due to market entrants from other sectors | Increase development speed by leveraging DX | |
Industrial-academic collaboration for business model | |||
transformation in response to environmental changes |
A global production and supply system
-
Acceleration of electrification, including BEVs
Determine the optimal regional solutions (ensure competitiveness of engine-related parts)
Strategy
Deepen and expand sales of electric and FPT products by leveraging core technologies developed in existing businesses
Fiscal 2024 Action Plan
- Develop products with carbon neutrality in mind
- Promote sales expansion of filter products and motor cores on a global basis
- Develop compact fuel cell stacks for the future hydrogen society
- Realize vibrant work style innovation and develop human resources
- Further promote TQM activities
65 TOYOTA BOSHOKU REPORT 2023
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Toyota Boshoku Corporation published this content on 31 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 October 2023 05:32:45 UTC.