TrueCar, Inc. Appoints Jantoon Reigersman as Chief Operating Officer, Effective March 1, 2022
February 23, 2022 at 07:30 am EST
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TrueCar, Inc. announced that its Chief Financial Officer, Jantoon Reigersman, has also been appointed Chief Operating Officer, effective March 1, 2022. As COO, Reigersman will play a more significant role driving TrueCar's transformation by seeking to improve operational effectiveness and fulfillment, in order to drive future revenue growth through new products and services. In this role, Reigersman will focus on the rollout and adoption of the company, a two-sided marketplace that aims to bring the car buying experience fully online.
Reigersman joined the company in January 2021 as Chief Financial Officer, after serving as CFO for Leaf Group.
TrueCar, Inc. is an automotive digital marketplace that enables car buyers to connect to its network of Certified Dealers. It offers a software ecosystem on a common technology infrastructure, powered by data and analytics. Its company-branded platform is available on its TrueCar Website and mobile applications. Its network of TrueCar Certified Dealers consists primarily of new car franchises, representing all makes of cars, as well as independent dealers selling used vehicles. Key elements of its core leads-based consumer experience include Research & Discovery, New Car Build Experience, New and Used Car Inventory Search, Consumer Cohorts, Vehicle Identification Numbers (VIN) Offers, TrueCar Post Prospect Unified Vehicle Detail Page, Trade and Sell Your Car and Finance and Insurance Features. Its network of TrueCar Certified Dealers utilizes the Dealer Portal, an application that is accessible online and on mobile devices, as a sales enhancement platform.
TRUECAR, INC. 
