Vimal Sumbly has joined TVS Motor Company as its Premium Two-wheeler Business Head. In his new role, he will help this Chennai-based Indian two-wheeler manufacturer to sharpen its focus on premium motorcycles and scooters. With more than 25 years of global industry exposure under the belt, Sumbly's experience will come in handy at TVS Motor Company and will help the brand expand into new premium segments.

The company's Apache series in premium motorcycles and NTorq series in scooters are already very popular in the Indian market. Moreover, TVS has a tie-up with BMW Motorrad in India and it also acquired the British brand, Norton Motorcycles, in 2020. Now,in his two-and-a-half-decade of industry experience, Sumbly has held a variety of leadership roles at major automotive companies.