TyraTech : Partnership with SmartPak Equine to launch new flying insect repellent, OutSmart™

TyraTech, Inc. (AIM: TYR and TYRU), a life sciences company focused on nature-derived insect and parasite control products, is pleased to announce that it has entered into an exclusive distribution agreement with SmartPak Equine to launch OutSmart Fly Spray.

OutSmart is a pioneering insect repellent powered by TyraTech's Nature Technology®, the core technology behind TyraTech's Guardian range of insect repellent products. This product is designed to be effective against house flies, stable flies, mosquitoes, and ticks. The unique formula is non-toxic, as well as being free of permethrin, pyrethroids, pyrethrins, and DEET, making it safe and effective for both horses and riders. The product will be distributed by SmartPak, which is the largest retailer of equestrian products in the United States and SmartPak will commercialise and distribute OutSmart Fly Spray throughout the USA. The product is now available in the market to all SmartPak's clients and customers nationwide.

This is the first TyraTech product to be used directly on animals, opening the door to further expansion in a bigger portion of the animal health market.

Bruno Jactel, Chief Executive Officer of TyraTech, said: "We are particularly excited about our relationship with SmartPak, a leader in the distribution of equine products and a company with a very strong reputation in the equestrian world. Our distribution arrangement, in which SmartPak is responsible for the promotion and distribution of OutSmart, provides us with a rapid, efficient and economical route to market. It is also the first TyraTech product to be used on animals, which opens the door to further expansion in the animal health market. We have always promoted the breadth of the potential uses and applications of our core technology, and whilst our main focus remains strongly on our lead Vamousse brand, broadening our portfolio and application base in partnership with a major company like SmartPark is very much adding further strength to our business."

Donnie Steele, Chief Marketing Officer of SmartPak, said: "The successful launch of OutSmart Fly Spray in the market is a testimony of the great partnership we have established with TyraTech and the robustness of their technology. There is definitely a market need for an effective and safe fly repellent for horses and riders. We look forward to strengthening our relationship with TyraTech and extending our product offering using TyraTech's innovation platform".

Further information on OutSmart is available on the SmartPak Equine website at http://www.smartpakequine.com/outsmar t

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About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 60 supplement formulas called Smart Supplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak's success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award as well as an "Elite" rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.

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