UpSNAP Inc. announced that it has signed an agreement with Reptide Media to strengthen its sales force across the United States, and further extend its mobile advertising services to local and national brands across the country. Reptide will be selling UpSnap's proprietary mobile advertising products to their network of clients on subscription and performance-based models. UpSnap will target and serve ads via mobile search and display inventory across phone and tablet devices.

Consumers will be exposed to ads while reading news, playing games, checking the weather, and other similar activities. UpSnap's proprietary customer profile tool will track responses and optimize the campaign to target look-alike customers, keeping the client's cost-per-lead continually in check.