UpSnap, Inc. has hired digital product veteran Lance Brown to be the company's Vice President of Product & Technology. In this position, Lance will oversee and manage product strategy, campaign performance and the technology infrastructure to drive innovation for UpSnap's clients. Lance comes to UpSnap with more than 15 years of product strategy experience.

Most recently he was VP of Product Development at User Friendly Media where he developed a strong passion for helping small businesses succeed with digital and mobile advertising products. Lance will be replacing the former VP of Operations, James Kupernik who served the company for the past four years in its Williamstown, MA office. Lance will take over and establish a strong engineering team in the company's Texas office in The Woodlands.

Joining Lance in Texas will be Chris Hinshaw as Senior Software Engineer. Chris joins UpSnap from Broadsoft. Chris comes with experience in enterprise architecture design -- specializing in B2B APIs, big data, and analytics.