Vitaminka AD Prilep : celebrates 60 years

More than 600 employees and their families, celebrated 60 years of successful operation of Vitaminka on the Macedonian market. Under the slogan 'Vitaminka is my family' the grand and significant jubilee was celebrated with lots of fun, gifts for employees and their families and children's corner for the youngest in the company's yard.

The President of the Board of Directors of Vitaminka, Mr. Simon Naumoski, gave a speech in front of the employees saying: 'My 42-years of experience in Vitaminka so far, has taught me that attentive, caring operation in a housekeeping manner always pays off. During the time I have spent in the company, including now, there has been any kind of moments, both hard and easy. But I have always been lucky to have hardworking and intelligent collaborators around me, employees who have believed in the management's decisions and who without compromises have devoted themselves to the obligations and have worked responsibly. All of these top values contributed to having Vitaminka as one of the most successful production capacities and a leader on the Macedonian confectionary market today. I give credit and gratitude to you and all employees so far for the present success, to all who were part of this big family and who contributed to the growth of this truly valuable and precious story for us called 'Vitaminka'.

Today Vitaminka represents a large Macedonian brand in the business world and a company encompassing many famous and established brands. It arguments its leading position in the domestic market by a well established corporate brand which is identified by national value, premium quality, and tradition. The company's slogan 'World of tastes' covers a broad range of around 350 types of packaging. The most remarkable and best-known brands of Vitaminka are the popular and timeless Stobi Flips, instant vitamin drink Cevitana, chocolate sea shells with unique flavor and quality taste Atlantis, Vitanez, ketchup and of course the meals supplement, Dafinka.

'There are real results behind us, products which have been developed for years because our employees are behind us. That is why we are the best. We are not leaders in Macedonia only, but also in the region. We have shown that Macedonian products can be competitive, can be high-quality and on the same level with world brands. It is a result of our daily contribution, our efforts to move forward from customers requests and at the same time we function as one big family. In addition, there are the constant investments in high technological production and continued employees' education. Together we have done a lot and I am sure that we will do even more in future. Vitaminka is well on track to achieve even more success', said Mr. Sasho Naumoski, the Chief Executive Officer of Vitaminka on the occasion.

The successful story of Vitaminka has begun in 1956 as a company for ground red pepper. Production of only one assortment was sufficient for a total of 18 years of successful operation, until 1974. By newly-established business strategy, new products development, the opening of new markets and continued investments in production, the company started to build its route to success, growing into food industry leader on the domestic market. Besides strengthening the position on the domestic market, the presence on the foreign markets has grown intensively at the same time where it markets around 45% of its annual production in more than 30 countries worldwide.

Vitaminka has become one of the strongest Macedonian companies and is a true represent of quality food products. Despite the positive impact on the national economy, no less important is the significance of Vitaminka in promoting the local economy by a large number of employees and additional chain of associates.