VIVO Cannabis Inc. announced the appointment of Joel Mallard as the company's Chief Customer Officer (CCO). Mr. Mallard will assume the position effective August 20, 2018 and will be tasked with building and leading VIVO’s sales teams and sales strategy across all markets. With more than 20 years of sales, marketing and innovation experience, Mr. Mallard has held senior roles at Diageo and News Corp., including over 13 years in leadership roles in the beverage alcohol industry. Mr. Mallard was working most recently with Cowbell Brewing Co. where he led the sales team and developed the company’s customer plans and strategy. In his new role, Mr. Mallard will be responsible for positioning VIVO as a leading medical and adult-use cannabis company and driving profitable revenue.