Key ESG projects and events

Q3 2023

Key ESG projects and events for the Q3 of 2023

Environmental responsibility

  • "Kind Cupsharing" worked for the first time at the VK Fest in Moscow. The initiative raised RUB >200,000
  • For the first time, VK organized a swap party in the Moscow office. >100 employees donated 575 items of clothing, accessories and house decor to be swapped
  • VK organized the VK Star Market charity sale. RUB > 960,000 were raised and donated to the Second Breath Charity Fund via the VK Dobro service

Social responsibility

  • VK Fest will donate RUB 2.5 mn to charitable organizations as a result of the purchase of Good Tickets
  • VK Education has launched a subscription - a scholarship program for students
  • VK received an award from the "Friends" Foundation and the ProCharity platform for the largest number of intellectual company volunteers in 2022

Corporate governance

  • VK has incorporated environmental and social parameters into the Code of Responsible Sourcing

Environmental responsibility

VK Fest: ecology

  • "Kind Cupsharing" was organized at the festival in Moscow for the first time. For a donation, guests received a reusable cup with the VK Fest logo, thus reducing the amount of disposable plastic used. There were also several special offers at the food court for guests with the cup

RUB > 200,000

donated by guests for Kind Cups to Moscow charity funds-partners of the festival

  • Separate waste collection was organized at the VK Fest in Moscow and St. Petersburg. The "Razdelniy Sbor" (Separate waste collection) team helped festival guests, talked about recycling and clearly showed what comes out of recycled materials

VK Star Market

VK held a charity sale VK Star Market. At the event, guests could purchase clothes and accessories from celebrities such as Klava Koka, Philipp Kirkorov, Vlad A4, VALYA CARNAVAL, Artemiy Lebedev, INSTASAMKA and others

RUB > 960,000

collected and donated to the "Vtoroe dykhanie" (Second Breath) Charity Fund via the VK Dobro service

Especially for the market visitors, experts from the "Vtoroe dykhanie" (Second Breath) Foundation held a thematic lecture where they explained how to give a second life to their favorite clothes

VKontakte: ecology

The VKontakte team presented the results of the studyof conscious consumption and environmental practices among users of the social network

  • 56% are familiar with the concepts of environmentally friendly and conscious consumption
  • 44% practice separate waste collection
  • 95% of users consider environmental issues important and require attention

Responding to the requests and needs of the eco-audience, VKontakte launched the "Ecoholic" mini-app. The new service helps to develop ecological habits and take care of the environment

Drugoe Delo x Baikal.Centre

Online 18 September - 2 October, Russia

Users took part in the "With Baikal in the Heart" event, during which they participated in 10 activities on environmental topics: they learned about global environmental challenges and environmental projects in Russia, shared ideas for "green" business in the eco-city of Baikalsk, and watched film "By the Lake", looked for eco-business in their city and answered questions about Lake Baikal

>12,200 tasks

performed by participants as part of the event "With Baikal in the Heart" in the service

>7,500 people

- unique users took part in the environmental activities

GeekBrains: urbanism

The educational platform GeekBrains, in partnership with the Institute of Urban Development of Tatarstan, held the open final of the "NeuroHackathon"

Among the key cases of the event, which participants will carry out using neural networks, are identifying locations and drawing up tourist routes in the Republic of Tatarstan, identifying illegal logging, planning landscaping in the region and developing a dog- friendly environment

>8,000 participants

>76 mn media coverage

offline from all over the world

50 publications

Lerna: ecology

  • Lerna's local offices joined the World Cleanup day (17 September) and held a cleanup day in the areas of the "Bolshaya Almatinka" River in Kazakhstan, the park near "Cosmonauts" in Uzbekistan, the "Ala-Archa" National Reserve in Kyrgyzstan, the "Old Orhei" historical zone in Moldova, and the "Caspian" coastal zone in Azerbaijan
  • Lerna launched an ecological week of waste paper collection together with BC "Regus" in Tajikistan and BC "Asrtek" in Uzbekistan. The campaign is aimed at preserving forest resources

Skillfactory: AgroTech

As part of partnership with Rosselkhoz bank, Skillfactory held a cross-functional hackathon, which resulted in students developing an interactive game for a partner on agricultural topics

The goal of the hackathon was to promote the idea of modern AgroTech and attract the attention of the younger generation to the industry

>100 Skillfactory students

of various specialties in the gaming industry took part in the hackathon

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VK Company Ltd. published this content on 09 November 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 November 2023 09:50:55 UTC.