VK : FY 2023 presentation

Investment in securities, including the shares, involve substantial risk. Returns from prior periods do not guarantee future returns. References to possible future returns are not promises or even estimates of actual returns an investor may achieve.

The information contained herein is for illustrative purposes only and is not to be relied upon as advice or interpreted as an investment consultation or recommendation according any legislation, including Russian legislation.

Investing in securities may be restricted by applicable law, and therefore the investor should carefully independently study the possibilities of investing in the Company's shares, applicable restrictions and tax consequences.

Note: company internal data unless otherwise noted.

1. Daily audience of dzen.ru and mobile applications. Source: Mediascope Cross Web, Q4 2023, Russia 0+, ages 12+, desktop and mobile devices. Dzen DAU is indicated as an average value for October-December 2023, taking into account adjustments to the calculation methodology on the Mediascope side.

(3) Source: Mediascope Cross Web, Q4 2023, Russia, age 12+, desktop and mobile devices, Android only approach.

132,8

5

7

▲

• Newsfeed redesign
• Improved recommendation algorithms
• Updated affiliate program and new payment account
• Updated VK Messenger and VK Calls

8

Source: company internal data, unless otherwise indicated. (1) Source: Mediascope Cross Web, Q4 2023, Russia 0+, ages 12+, desktop and mobile devices.

• A major update of the newsfeed and the "Hobbies" service
• Launch of original shows dedicated to hobbies
• Updated user content privacy settings

9

Source: company internal data.

• Update of the dzen.ru main page
• Launch of updated monetization for authors
• New tool to promote content of authors and businesses

1. Daily audience of dzen.ru and mobile applications. Source: Mediascope Cross Web, Q4 2023, Russia 0+, ages 12+, desktop and mobile devices. Dzen DAU is indicated as an average value for October-December 2023, taking into10 account adjustments to the calculation methodology on the Mediascope side.