Vocus : Releases “Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business”

White paper outlines how public relations professionals can obtain media coverage in the new era of journalism

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today published "Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business," a step-by-step blueprint for pitching journalists in the digital era. 

With the rise of the 24/7 news cycle, bloggers and reporters are struggling to create content to keep up with growing demand. This white paper explores how public relations (PR) professionals can earn publicity in today's media landscape by fostering relationships with reporters, creating compelling pitches, and leveraging social media to expand the reach of their media coverage.

"Securing media coverage to complement content marketing has become more important than ever," said Vocus Senior VP of Marketing Mark Thabit. "We're in an age where everyone is a content creator, which makes it difficult to break through the clutter. Our new guide helps PR practitioners craft the perfect pitch to open a dialogue with reporters and expand the reach of any publicity they've earned."

Some key points covered in this guide include:

1. How to connect with reporters, bloggers and journalists on social media
2. How to develop the perfect pitch with nine, easy-to-follow tips
3. How to extend the reach of the publicity earned

Vocus' "Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business" is available as a free download here.

About Vocus

Vocus provides leading cloud-based public relations and marketing software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. www.vocus.com or call (800) 345-5572.