Infinite Reality in partnership with telecommunications giant Vodafone proudly showcased its automotive original equipment manufacturer (OEM) onboarding service, AI-Onboard, at the recent Mobile World Congress 2024 (?MWC?) in Barcelona. The full service is expected to launch in the summer of 2024, marking the first stage of a strategic partnership between iR and Vodafone. Mobile World Congress, which ran from February 26-29, 2024, is an annual trade show and one of the world?s largest telecommunications, connectivity and technology events.

MWC 2024 was attended by over 100,000 delegates, including the King of Spain, and served as a global platform for iR and Vodafone to unveil AI-Onboard. At the event, the AI-Onboard platform, built using capabilities from Vodafone?s new platform Pairpoint, was given its first look, captivating hundreds of daily visitors with its demo and its potential to transform the automotive retail landscape. As one of the 23 innovative divisions of Vodafone showcased at the event, Pairpoint stood out with its cutting-edge technology, setting a new benchmark for the industry and quickly became one of the highlights of the event.

AI-Onboard introduced immersive hybrid mixed reality and virtual reality experience demonstrating a variety of real-world scenarios where Pairpoint technology will become revolutionary. AI-Onboard leverages the latest in generative AI, augmented reality and virtual reality to provide an immersive and interactive experience that represents the future of customer engagement and retail.