Forward-Looking Statements





Some of the statements made in this report are "forward-looking statements," as
that term is defined under Section 27A of the Securities Act and Section 21E of
the Securities Exchange Act of 1934. These forward-looking statements are based
upon our current expectations and projections about future events. Whenever used
in this report, the words "believe," "anticipate," "intend," "estimate,"
"expect," "will" and similar expressions, or the negative of such words and
expressions, are intended to identify forward-looking statements, although not
all forward-looking statements contain such words or expressions. The
forward-looking statements in this report are primarily located in the material
set forth under the headings "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations," but are found in
other parts of this report as well. These forward-looking statements generally
relate to our plans, objectives and expectations for future operations and are
based upon management's current estimates and projections of future results or
trends. Although we believe that our plans and objectives reflected in or
suggested by these forward-looking statements are reasonable, we may not achieve
these plans or objectives. You should read this report completely and with the
understanding that actual future results may be materially different from what
we expect. We are not undertaking any obligation to update any forward-looking
statements even though our situation may change in the future.



Specific factors that might cause actual results to differ from our expectations or may affect the value of the common stock, include, but are not limited to:

? Changes in local, state or federal laws and regulations governing lending

practices, or changes in the interpretation of such laws and regulations;

? Litigation and regulatory actions directed toward the consumer finance industry

or us, particularly in certain key states;

? Our need for additional financing;

? Changes in our authorization to be a dealer for Cricket Wireless;

? Changes in authorized Cricket dealer compensation;

? Lack of advertising support and sales promotions from Cricket Wireless in the

markets we operate;

? Direct and indirect effects of COVID-19 on our employees, customers, our supply

chain, the economy and financial markets; and

? Unpredictability or uncertainty in financing and merger and acquisition

markets, which could impair our ability to grow our business through


   acquisitions.




Other factors that could cause actual results to differ from those implied by
the forward-looking statements in this report are more fully described in the
"Risk Factors" section and of this report.



Industry data and other statistical information used in this report are based on
independent publications, government publications, reports by market research
firms or other published independent sources. Some data are also based on our
good faith estimates, derived from our review of internal surveys and the
independent sources listed above. Although we believe these sources are
reliable, we have not independently verified the information.



OVERVIEW


Western Capital Resources, Inc. ("WCR"), a Delaware corporation originally
incorporated in Minnesota in 2001 and reincorporated in Delaware in 2016, is a
holding company having a controlling interest in subsidiaries operating in the
following industries and operating segments:



                               [[Image Removed]]



Our Cellular Retail segment is comprised of an authorized Cricket Wireless
dealer and involves the retail sale of cellular phones and accessories to
consumers through our wholly-owned subsidiary PQH Wireless, Inc. and its
controlled but less than 100% owned subsidiaries. Our Direct to Consumer segment
consists of a wholly-owned branded online and direct marketing distribution
retailer of live plants, seeds, holiday gifts and garden accessories selling its
products under Park Seed, Jackson & Perkins and Wayside Gardens brand names and
home improvement and restoration products operating as Van Dyke's Restorers as
well as a wholesaler under the Park Wholesale brand. Our manufacturing segment
consists of a wholly-owned manufacturer of lawn and garden power equipment and
emergency safety shelters selling products primarily under the Swisher brand
name, and provides turn-key manufacturing services to third parties. Our
Consumer Finance segment consists of retail financial services conducted through
our wholly-owned subsidiaries Wyoming Financial Lenders, Inc. and Express Pawn,
Inc. Throughout this report, we collectively refer to WCR and its consolidated
subsidiaries as "we," the "Company," and "us."



Discussion of Critical Accounting Policies


Our condensed consolidated financial statements and accompanying notes have been
prepared in accordance with accounting principles generally accepted in the
United States of America applied on a consistent basis. The preparation of these
condensed consolidated financial statements requires us to make a number of
estimates and assumptions that affect the reported amounts of assets and
liabilities, the disclosure of contingent assets and liabilities at the date of
the condensed consolidated financial statements and the reported amounts of
revenues and expenses during the reporting periods. We evaluate these estimates
and assumptions on an ongoing basis. We base these estimates on the information
currently available to us and on various other assumptions that we believe are
reasonable under the circumstances. Actual results could vary materially from
these estimates under different assumptions or conditions.



                                      16



Our significant accounting policies are discussed in Note 2, "Summary of
Significant Accounting Policies," of the notes to our condensed consolidated
financial statements included in this report together with our significant
accounting policies discussed in Note 1, "Basis of Presentation, Nature of
Business and Summary of Significant Accounting Policies," of the notes to our
December 31, 2020 consolidated financial statements included in our Form 10-K
for the year ended December 31, 2020. We believe that the following critical
accounting policies affect the more significant estimates and assumptions used
in the preparation of our condensed consolidated financial statements.



Receivables and Credit Loss Allowance





Direct to Consumer -



Receivables are recorded when billed or accrued and represent claims against
third parties that will be settled in cash. The carrying value of receivables is
net of an allowance for credit losses. The allowance for credit losses
represents an estimate of expected lifetime credit losses on the asset
considering economic conditions and future economic trends. Past due receivable
balances are written-off when internal collection efforts have been unsuccessful
in collecting the amount due.



Consumer Finance -



Included in loans receivable are unpaid principal, interest and fee balances of
payday, installment and pawn loans that have not reached their maturity date,
and "late" payday loans that have reached maturity within the last 180 days and
have remaining outstanding balances. Late payday loans generally are unpaid
loans where a customer's personal check has been deposited and the check has
been returned due to non-sufficient funds in the customer's account, a closed
account, or other reasons. All returned items are charged-off after 180 days, as
the present value of future collections after that date is not expected to be
significant. Loans are carried at cost plus accrued interest or fees less
payments made and an allowance for credit losses.



We do not specifically reserve for any individual payday or installment loan.
Instead, we aggregate loan types for purposes of estimating the allowance for
credit losses using a methodology that estimates expected lifetime credit losses
on the asset considering economic conditions and future economic trends. In
addition, this methodology takes into account current and expected collection
patterns, recent trends noted in the portfolio and charge off patterns from
loans that originated during the last 24 months, which assists management in
estimating future recoveries. Credit losses for pawn loans are not recorded
because the value of the collateral exceeds the loan amount.



See Note 5, "Loans Receivable," of the notes to our consolidated financial statements included in this report for our outstanding loans receivable aging as of and for the three-month periods ended March 31, 2021 and the year ended December 31, 2020.

Valuation of Long-lived and Intangible Assets





We assess the possibility of impairment of long-lived assets, other than
goodwill, whenever events or changes in circumstances indicate that the carrying
value may not be recoverable. Factors that could trigger an impairment review
include significant underperformance relative to expected historical or
projected future cash flows, significant changes in the manner of use of
acquired assets or the strategy for the overall business, and significant
negative industry events or trends.



Goodwill



Goodwill represents the excess of acquisition cost over the fair value of
identifiable finite lived net assets acquired and is not amortized. Goodwill is
tested for impairment annually as of October 1, or more frequently if events or
changes in circumstances indicate potential impairment. We test for goodwill
impairment at the reporting unit level, which aligns with the Company's
segments. We perform a qualitative assessment to determine if a quantitative
impairment test is necessary. If quantitative testing is necessary based on a
qualitative assessment, we apply a fair value test. This fair value test
involves a two-step process. The first step is to compare the carrying value of
our net assets to our fair value. If the fair value is determined to be less
than the carrying value, a second step is performed to measure the amount of the
impairment, if any.



Leases


The Company has many retail lease agreements which are accounted for as operating leases. The Company determines if an arrangement is or contains a lease at inception. Operating leases are included in operating lease right-of-use ("ROU") assets and operating lease liabilities (current and noncurrent).


ROU assets and lease liabilities are recognized based on the present value of
future minimum lease payments over the lease term at commencement date. As most
of the Company's leases do not provide an implicit rate, Management used the
Company's collateralized incremental borrowing rate based on the information
available at commencement date in determining the present value of future
payments.



Due to the significant assumptions and judgements required in accounting for
leases (including whether a contract contains a lease, the allocation of the
consideration, and the determination of the discount rate), the judgment and
estimates made could have a significant effect on the amount of assets and
liabilities recognized



Results of Operations - Three Months Ended March 31, 2021 Compared to Three Months Ended March 31, 2020





Net income attributable to our common shareholders was $3.91 million, or $0.42
per share (basic and diluted), for the quarter ended March 31, 2021, compared to
net income of $1.71 million, or $0.18 per share (basic and diluted), for the
quarter ended March 31, 2020.


We expect segment operating results and earnings per share to change throughout 2021 due, at least in part, to the seasonality of the various segments, potential mergers and acquisitions activity and the unknown impact of COVID-19.





                                      17


Following is a discussion of operating results by segment.





The following table provides revenues and net income attributable to WCR common
shareholders for the quarters ended March 31, 2021 and March 31, 2020 (in
thousands).



                  Cellular        Direct to                           Consumer
                   Retail         Consumer        Manufacturing        Finance        Corporate        Total
Three Months
Ended
March 31,
2021

Revenue          $    25,511     $    14,678     $         2,523     $     1,474     $         -     $   44,186
% of total
revenue                 57.8 %          33.2 %               5.7 %           3.3 %             - %          100 %
Net income
(loss)           $     2,522     $     2,269     $           (18 )   $     

 162     $      (256 )   $    4,679
Net income
attributable
to
noncontrolling
interests        $       769     $         -     $             -     $         -     $         -     $      769
Net income
(loss)
attributable
to WCR common

shareholders     $     1,753     $     2,269     $           (18 )   $     

 162     $      (256 )   $    3,910

Three Months
Ended
March 31,
2020

Revenue          $    19,533     $    11,599     $         2,050     $     2,466     $         -     $   35,648
% of total
revenue                 54.8 %          32.5 %               5.8 %           6.9 %             - %          100 %
Net income
(loss)           $     1,184     $     1,176     $          (191 )   $     

 225     $      (218 )   $    2,176
Net income
attributable
to
noncontrolling
interests        $       463     $         -     $             -     $         -     $         -     $      463
Net income
(loss)
attributable
to WCR common
shareholders     $       721     $     1,176     $          (191 )   $       225     $      (218 )   $    1,713




Cellular Retail


A summary table of the number of Cricket Wireless retail stores we operated during the three months ended March 31, 2021 and March 31, 2020 follows:





                                              2021      2020
                         Beginning              205       222
                         Acquired/ Launched       2         7
                         Closed/Divested         (2 )      (8 )
                         Ending                 205       221




Period over period, net income attributable to shareholders increased from $1.18
million in the comparable prior year quarter to $1.75 million in the current
quarter. Many factors have contributed to this period over period increase, most
notably successful Cricket sales promotions, Cricket's 2020 distribution
optimization program under which we closed 27 underperforming locations, our
strategic location disposals and additions and COVID-19 stimulus programs
contributing to increased sales.



Direct to Consumer



The Direct to Consumer segment has seasonal sources of revenue and historically
experiences a greater proportion of annual revenue and net income in the months
of March through May and December due to the seasonal products it sells. For the
current quarter, the Direct to Consumer segment had net income of $2.27 million
compared to net income of $1.18 million for the comparable prior year period.
Revenues for the quarter ended March 31, 2021 were $14.68 million compared to
$11.60 million for the comparable period in 2020. Similar to other online
retailers, the Direct to Consumer segment has experienced an increase in demand
and on-line sales activity due to COVID-19.



Manufacturing



Manufacturing segment sales increased from $2.05 million in the comparable prior
period to $2.52 million in the current period as demand across product lines has
increased. For the current quarter, the Manufacturing segment had a net loss of
($0.02) million compared to a net loss of ($0.19) million for the comparable
prior year period.



                                      18



Consumer Finance


A summary table of the number of consumer finance locations we operated during the quarters ended March 31, 2021 and March 31, 2020 follows:





                                              2021      2020
                         Beginning               22        39
                         Acquired/ Launched       -         -
                         Closed/Divested          -         -
                         Ending                  22        39




Our Consumer Finance segment continues to struggle due to COVID-19 and industry
regulation and trends with our lending volume being down period over period.
Consumer Finance segment revenues decreased $0.99 million, or 40.2%, for the
quarter ended March 31, 2021 compared to the quarter ended March 31, 2020 mostly
due to the closing of locations in Nebraska and divesting of locations in Iowa
in 2020.



Corporate



Net costs related to our Corporate segment were $0.26 million for the quarter
ended March 31, 2021 compared to $0.22 million for the quarter ended March 31,
2020. The period over period increase in net costs is primarily due to a
decrease in income from investments.



Consolidated Income Tax Expense





Provision for income tax expense for the quarter ended March 31, 2021 was $1.30
million compared to $0.53 million for the quarter ended March 31, 2020 for an
effective rate of 21.7% and 19.7%, respectively. The effective tax rate is lower
than the federal plus state statutory rates and increased period over period due
to impact of the noncontrolling interests' share of net income not subject to
income tax at the consolidated group level. Excluding the noncontrolling
interests' share of net income, the effective rate is 24.9% and 23.8%,
respectively. This increase period over period is due to increased state income
tax exposure resulting from a change in the number and mix of states in which
subsidiaries are subject to state income taxes due to various factors such as
changes in multistate activities by members of the consolidated group and its
impact on state taxation rules and regulations applicable to us.

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