Whirlpool Corporation could start a technical downturn after the rebound of recent sessions.
Fundamentally, Whirlpool Corporation faces many challenges. Its growth is weakening and its outlooks are grim. Its earnings quality are not good at all and the Reuters consensus is quite pessimistic about the stock and has revised downward its EPS and Revenue estimates for the coming exercise. The manufacturer of home appliance is struck in the global economic slowdown.
Graphically, the share has rebounded technically toward its USD 184 resistance. This area could trigger a sell signal for investors in case of profit-taking (all the moving averages are downward oriented). This is why the bullish trend is about to stop, and we could expect a reversal in the coming trading session.
Considering technical and fundamental arguments, the most active investors should open short positions at current prices. The objective will be fixed near to the USD 174.90 support. Only a breakdown of this level would open new bearish targets toward USD 163.1. The stop loss will be set above USD 184.6.
Whirlpool Corporation is a global kitchen and laundry company. The Companyâs segments include Major Domestic Appliances (MDA) North America; MDA Europe, MDA Latin America; MDA Asia, and Small Domestic Appliances (SDA) Global. The Company in the United States and Canada, market and distributes major home appliances and other consumer products under the Whirlpool, KitchenAid, Maytag, Amana, InSinkErator, JennAir, affresh, Swash, everydrop and Gladiator brand names to retailers, distributors, and builders, and directly to consumers. In Europe, the Company markets and distributes major domestic appliances under the Whirlpool, Indesit, Hotpoint, Bauknecht, Ignis, Maytag and Privileg brand names. In Latin America, the Company produces, market and distributes primarily Consul, Brastemp, Whirlpool, KitchenAid, Acros, Maytag and Eslabon de Lujo brand names. In Asia, the Company market primarily under the Whirlpool, Elica, Maytag, KitchenAid, and Indesit brand names.
WHIRLPOOL CORPORATION 
