Whirlpool Corporation's KitchenAid Brand Recognized as a Forbes' Customer Experience All-Star 2024
March 25, 2024 at 09:29 am EDT
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Whirlpool Corporation's KitchenAid brand was named to Forbes' Customer Experience All-Star 2024 list.
The second-annual list honors brands ranking high in consumer satisfaction of products, services, and treatment of customers.
'At Whirlpool Corporation, we are in constant pursuit of improving life at home, and our brands live that purpose to the fullest for our consumers,' said Alessandro Perucchetti, EVP & President, North America for Whirlpool Corporation. 'This recognition for KitchenAid honors our employees who go above and beyond for our consumers each and every day, and it is great to see their work highlighted in this way.'
In partnership with the Dallas-based analytics company HundredX, Forbes' Customer Experience All-Stars 2024 conducted an online survey of 175,000 U.S.-based individuals last year to gather more than 4 million multidimensional ratings of 3,100 unique brands. All worldwide brands and companies that do business in the United States were eligible, and brands were required to receive a minimum of 1,000 reviews to be eligible for the list. Companies were rated in such primary categories as quality, perceived value and trust. A third primary category on which brands were evaluated was treatment of customers, which includes the attitude and honesty of employees/representatives, and ease of customer service.
Whirlpool Corporation is the world leader of the manufacturing and the marketing of large domestic equipments. The group's products are marketed mainly under the Whirlpool, Maytag, JennAir, KitchenAid, InSinkErator, Yummly, Amana, Bauknecht, Indesit, Hotpoint, Ignis Consul, Brastemp and Acros brands. Net sales break down by family of products as follows:
- refrigerators, freezers and air conditioners (31.7%);
- home laundry appliances (26%): washing machine and dryer;
- cooking appliances (25.6%): oven, microwave ovens, hoods, cooktops;
- dishwasher (9.2%);
- other (2.8%): mixers, toasters, culinary robots, etc.
The remaining net sales (4.7%) are from spare parts sales and after-sales services.
At the end of 2022, the group has 35 production sites worldwide.
Net sales break down geographically as follows: North America (58.2%), Europe/Middle East/Africa (20.4%), Latin America (15.9%) and Asia (5.5%).
WHIRLPOOL CORPORATION 
