The economic and financial situation of the company is still strong. Estimated sales from Thomson Reuters consensus are encouraging. Debt is decreasing rapidly and the leverage is reducing at 0.91.

From a technical viewpoint, the security is trading in a bullish trend in the short and the long term. Increasing moving averages let think there will be no reversal in the coming trading sessions. This growth should help to reach soon the GBp 450

Therefore, taking into account the strong fundamentals and technical patterns, it seems opportune to take a long position at the current price in order to benefit from an acceleration of the uptrend. The first target price is the GBp 450. A stop loss will be fixed under the GBp 395.2, threshold that would invalidate this trading strategy.