World Duty Free Group's (WDFG) premium concept store for sunglasses called Sunglasses Boutique launched last week at London Heathrow's Terminal 3.

With its striking mirrored exterior and intimate boutique style interior, the store delivers affordable luxury in a premium environment, in which customers can browse over 1,600 styles from more than 40 different brands at tax free prices.

Sunglasses Boutique expands on the extensive range of sunglasses available in the main World Duty Free store located in Terminal 3, offering customers even more choice plus a selection of new brands including Celine, Ferragamo, Hugo Boss, Jimmy Choo, Kate Spade, Liu Jo and Valentino.

Male and female styles are ranged on either side of the store and there are strong wall personalisations for Prada and Dior. A new gondola design has been created for SUNGLASSES BOUTIQUE, which has a more open design to really focus on the products. Gondola displays are dedicated to fashion styles, whilst wall and column fixtures showcase luxury sunglasses and best sellers.

Moyra Race, Category Manager for Luxury- UK at WDFG commented, "We are delighted with the Sunglasses Boutique concept. Our customers have the option to enjoy a more luxurious and bespoke store environment and discover a wider range of brands and styles. This specialist sunglasses store reflects our commitment to delivering outstanding product choice, value and customer service, and will deliver an exciting shopping experience for those travelling through Heathrow's Terminal 3".

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