The following Management's Discussion and Analysis of Financial Condition and
Results of Operations is intended to provide information necessary to understand
our audited consolidated financial statements for the fiscal years ended
December 31, 2022 and December 31, 2021 and highlight certain other information
which, in the opinion of management, will enhance a reader's understanding of
our financial condition, changes in financial condition and results of
operations. In particular, the discussion is intended to provide an analysis of
significant trends and material changes in our financial position and the
operating results of our business during the year ended December 31, 2022, as
compared to the fiscal year ended December 31, 2021. This discussion should be
read in conjunction with our consolidated financial statements for the fiscal
years ended December 31, 2022 and December 31, 2021 and related notes included
elsewhere in this Annual Report on Form 10-K. These historical financial
statements may not be indicative of our future performance. This Management's
Discussion and Analysis of Financial Condition and Results of Operations
contains numerous forward-looking statements, all of which are based on our
current expectations and could be affected by the uncertainties and risks
described throughout this filing, particularly in "Item 1A. Risk Factors."



Overview



On April 27, 2020, WHEN completed a reverse triangular merger pursuant to the
Agreement and Plan of Merger (the "Merger Agreement") among the Company, R2GA,
Inc., a Delaware corporation and a wholly owned subsidiary of the Company
("Sub"), UCG, Inc., a Florida corporation ("Seller"), SG 77 Inc., a Delaware
corporation and wholly-owned subsidiary of Seller ("SG"), and RNA Ltd., an
Israeli company and a wholly owned subsidiary of SG ("RNA"). Under the terms of
the Merger Agreement, R2GA merged with and into SG, with SG remaining as the
surviving corporation and a wholly-owned subsidiary of the Company (the
"Merger"). The Merger became effective as of April 29, 2020. Each of Gaya
Rozensweig and George Baumeohl, directors of the Company, are also the sole
shareholders and directors of UCG.



RNA is primarily a research and development company that has been performing
software design services in the field of cybersecurity. SG is primarily engaged
in the marketing and distribution of cybersecurity related products. In
anticipation of the transaction contemplated under the Merger Agreement, SG was
formed and all of the cybersecurity rights and interests held by UCG, including
the share ownership of RNA, were assigned to SG.



Following the closing, each of SG 77 and RNA became wholly-owned subsidiaries of the Company.

Acquisition of CrossMobile





As previously disclosed, WHEN completed the acquisition of a 26% equity interest
in CrossMobile Sp. z o.o, a company formed under the laws of Poland
("CrossMobile"). On October 25, 2022, the Company exercised the Additional Share
Purchase Option to acquire such additional shares of CrossMobile and the Company
now holds approximately 51% of CrossMobile's outstanding share capital on a
fully diluted basis. In consideration for the exercise of the Additional Share
Purchase Option, the Company issued to CrossMobile an additional 10,000,000
shares of the Company's common stock.



We believe that the acquisition of CrossMobile provides an opportunity in our
evolution and provides us with a strong foothold in the European market.
CrossMobile is part of a limited group of licensed mobile virtual network
operators (MVNO) in the EU. CrossMobile is planning to roll-out a comprehensive
suite of value-added services for B2B and B2C customers in the telecom industry.



The global telecom market was valued at $1.6 trillion in 2020 and is expected to
grow at 5.4% Compound Annual Growth Rate (CAGR) through 20281. The global
cybersecurity market was valued at $140 billion in 2021 and is expected to reach
$376 billion by 20292. By combining the telecom focus with our existing cyber
security product offering, our plan is to bring to market a new standard of
service in value added telecom and security solutions for B2B and B2C customers
alike.



1 Global Telecom Services Market Size Report, 2021-2028. (2022). Retrieved 21
August 2022, from
https://www.grandviewresearch.com/industry-analysis/global-telecom-services-market

2 Insights, F. (2022). With 13.4% CAGR, Global Cyber Security Market Size to Surpass USD 376.32 Billion in 2029. Retrieved 21 August 2022, from https://www.globenewswire.com/news-release/2022/06/14/2461786/0/en/With-13-4-CAGR-Global-Cyber-Security-Market-Size-to-Surpass-USD-376-32-Billion-in-2029.html





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Acquisition of Instaview

On Feb. 22, 2023 we completed the acquisition of an initial 26% of Instaview Ltd. ("Instaview"), an emerging technology company in the field of AI-based image processing systems, thermal cameras, home and enterprise security, livestock tracking and control appliances plus much more.

Instaview is engaged in the field of image processing systems and thermal cameras. Over the past 18 years, Instview has provided innovative security and managing solutions in hundreds of projects in Israel and overseas.

We believe that there is synergy between Instaview and our activities and marks the beginning of the revolution of the home and enterprise security market.

Combined WHEN Product Offerings

Our product offerings are comprised of three complementary segments, namely

1. Cyber Care, which is the long standing and core business segment of WHEN

2. AI based image processing systems such as audio-video systems and security

cameras solutions being an off-line extension of the on-line Cyber Care

services entered through the acquisition of 26% shares in Instaview

3. Mobile telecom GSM which is a new business segment, linking the off and on

line business segments entered through the recent acquisition of CrossMobile

All three are targeting commercial enterprises (B2B) and individual users (B2C).

RESULTS OF OPERATIONS FOR THE YEARS ENDED DECEMBER 31, 2022 AND 2021





Results of Operations


Summary of Results of Operations





                                                                Year ended
                                                                December 31
                                                          2022              2021

Revenues                                              $      91,120     $     140,177
Operating Expenses
Research and development expenses                        (1,390,545 )        (497,121 )
Selling and marketing expenses                              (15,656 )       

-


General and administrative expenses                      (8,625,959 )      (4,168,689 )
Operating loss                                           (9,941,040 )      (4,525,633 )
Financing income (expenses), net                             15,529         

(71,180 ) Loss before equity in net loss of CrossMobile Sp. z o. o.

                                                    (9,925,781 )      (4,596,813 )
Less: Equity losses prior to consolidation                  (20,594 )       

-


Net loss                                                 (9,946,375 )      (4,596,813 )
Net loss attributable to non-controlling interests            3,977         

-

Net loss attributable to the Company's stockholders (9,942,398 ) (4,596,813 )








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Revenues



Our total revenue consists of sales of our products and services.





The following table discloses the breakdown of revenues and costs of revenues:



             Year Ended December 31
              2022             2021
Revenues        91,120         140,177




Operating Expenses



Our current operating expenses consist of three components - research and development expenses, selling and marketing expenses and general and administrative expenses.

Research and Development Expenses, net





We expect to continue incurring substantial expenses for the next several years
as we continue to develop our product lines. We are unable, with any certainty,
to estimate either the costs or the timelines in which those expenses will be
incurred. The design and development activities will consume a large proportion
of our current, as well as projected, resources.



Our research and development costs include costs are comprised of:

? internal recurring costs, such as personnel-related costs (salaries, employee benefits, equity compensation and other costs), materials and supplies, facilities and maintenance costs attributable to research and development functions; and

? fees paid to external parties who provide us with contract services, such as preclinical testing, manufacturing and related testing and clinical trial activities.





The following table discloses the breakdown of research and development
expenses:



                                               Year Ended December 31
                                                 2022            2021
Salaries and related expenses                $     340,054     $ 375,469
Share-based compensation expenses                  909,637             -

Subcontractors and other development costs 37,723 33,623 Depreciation and amortization

                       11,689        47,630
Rent and office maintenance                         54,561        20,638
Other expenses                                      36,881        19,761
Total                                        $   1,390,545     $ 497,121

Selling and Marketing Expenses

Selling and marketing expenses consist primarily of salaries and related expenses, professional services and other expenses.





The following table discloses the breakdown of selling and marketing expenses:



                                  Year Ended December 31
                                     2022             2021
Salaries and related expenses   $           322       $   -
Professional services                    13,815           -
Other expenses                            1,519           -
Total                           $        15,656       $   -




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We expect that our selling and marketing expenses will increase as we continue
to increase our selling and marketing efforts in 2023 following the acquisition
of Cross Mobile and our efforts to be in the air with standard packages of
Voice, SMS and Data in Poland and International Roaming and initiate cooperation
with existing or build new Telecom operators.



General and Administrative Expenses

General and administrative expenses consist primarily of salaries and related expenses, professional services, rent and office maintenance and other non-personnel related expenses.





The following table discloses the breakdown of general and administrative
expenses:



                                      Year Ended December 31
                                       2022            2021
Salaries and related expenses       $   259,587     $   222,784
Share-based compensation expenses     7,969,940       3,485,830
Professional services                   237,383         278,221
Rent and office maintenance             116,187         101,208
Other expenses                           42,862          80,646
Total                               $ 8,625,959     $ 4,168,869




Revenues


Revenues for the years ended December 31, 2022 and 2021 were $91,120 and $140,177, respectively.





Research and Development Expenses. Research and development expenses consist of
salaries and related expenses, share-based compensation expenses, consulting
fees, service providers' costs and overhead expenses. Research and development
expenses increased from $497,121 for the year ended December 31, 2021 to
$1,390,545 in 2022. The increase resulted primarily from increase in non-cash
share-based compensation expenses and in rent and maintenance costs partially
offset by decrease in salaries and related expenses and depreciation costs

associated with our development activities.





Selling and Marketing Expenses. Selling and marketing expenses consist primarily
of professional fees. Selling and marketing expenses for the year ended December
31, 2022 amounted to $15,656 as compare to none for the year ended December 31,
2021. The increase is primarily attributable to expenses incurred in connection
with the purchase of 51% of CrossMobile, which we completed in November 2022.



General and Administrative Expenses. General and administrative expenses consist
primarily of salaries and related expenses, share-based compensation expenses
and other non-personnel related expenses such as legal expenses. General and
administrative expenses increased from $4,168,869 for the year ended December
31, 2021 to $8,625,959 in 2022. The increase is primarily attributed to the
increase in non-cash share-based compensation expenses and in salaries and
related expenses partially offset by decrease in professional services and other
non-personnel related expenses.



Financing Expenses, Net. Financing expenses, net increased from financing expenses of $71,180 of financing for the year ended December 31, 2021 to financing income, net of $15,529 for the year ended December 31, 2022. The decrease is mainly a result of currency exchange differences between the Dollar and the New Israeli Shekel.





Net Loss. Net loss for the year ended December 31, 2022 was $9,946,375 and is
primarily attributable to increase in share based compensation expenses to our
employees and services providers.



29





Financial Condition, Liquidity and Capital Resources





Liquidity is the ability of an enterprise to generate adequate amounts of cash
to meet its needs for cash  requirements. At December 31, 2022 and 2021, we had
current assets of $276,508 and $1,312,175, respectively, and total assets of
$10,223,018 and $1,588,375 respectively. The increase in total assets is mainly
due to the increase in intangible assets attributable to the purchase of 51% of
the issued and outstanding shares of CrossMobile partially offset by decrease in
prepaid expenses resulted from issuance of Company's shares to service providers
in 2021 as part of our CrossMobile transaction which were offset during 2022. We
had current liabilities of $787,683 as compared to $764,203 as of December 31,
2022 and 2021, respectively and total liabilities of $3,948,646 as compared to
$3,107,629 as of December 31, 2022 and 2021 , respectively. The increase is
mainly attributed to the increase in deferred taxes attributable to the purchase
of 51% of the issued and outstanding shares of CrossMobile in the transaction
detailed above.


At December 31, 2022, we had a cash balance of $56,346 compared to the cash balance of $46,022 as of December 31, 2021. We have no cash equivalents.

At December 31, 2022, we had a negative working capital of $511,175 as compared with a working capital deficiency of $547,972 at December 31, 2021.





Financial Support



In November 2022, we entered into an investment agreement with George Baumeohl,
our director, pursuant to which Mr. Baumeohl has agreed to support our operation
by way of an equity investment of up to $3 million thorugh August 2025, as
needed. The agreement provides for sales of our common stock go Mr. Baumeohl at
per share purchase prices ranging between $0.0003 and $0.0005. As of the date of
this report, we have received an aggregate of $475,000 from Mr. Baumeohl to
which he is entitled to an aggregate of 1,666,667 shares of our common stock at
a share price of $0.003.



Management believes that funds on hand, as well as the subscription proceeds
that we are to receive on a periodic basis under the committed subscription
agreements with our director, will enable us to fund our operations and capital
expenditure requirements through the next twelve months. Our requirements for
additional capital during this period will depend on many factors.



We may seek to raise any necessary additional capital through a combination of
private or public equity offerings, debt financings, collaborations, strategic
alliances, licensing arrangements and other marketing and distribution
arrangements. To the extent that we raise additional capital through marketing
and distribution arrangements or other collaborations, strategic alliances or
licensing arrangements with third parties, we may have to relinquish valuable
rights, future revenue streams, or product candidates or to grant licenses on
terms that may not be favorable to us. If we raise additional capital through
private or public equity offerings, the ownership interest of our existing
stockholders will be diluted, and the terms of these securities may include
liquidation or other preferences that adversely affect our stockholders' rights.
If we raise additional capital through debt financing, we may be subject to
covenants limiting or restricting our ability to take specific actions, such as
incurring additional debt, making capital expenditures or declaring dividends.



Critical Accounting Policies



The consolidated financial statements have been prepared in conformity with
accounting principles generally accepted in the United States of America
("GAAP"). In preparing the consolidated financial statements, management is
required to make estimates and assumptions that affect the reported amounts of
assets and liabilities as of the date of the consolidated balance sheets and
consolidated statements of operations. Actual results may differ significantly
from those estimates.



While our significant accounting policies are described in more detail in the
notes to our audited consolidated financial statements appearing elsewhere in
this Annual Report on Form 10-K we believe that the following accounting
policies are those most critical to the judgments and estimates used in the
preparation of our consolidated financial statements.



30





Accounting for stock-based compensation:





We grant equity-based awards under share-based compensation plans. We estimate
the fair value of share-based payment awards using the Black-Scholes option
valuation model. This fair value is then amortized over the requisite service
periods of the awards. The Black-Scholes option valuation model requires the
input of subjective assumptions, including price volatility of the underlying
stock, risk-free interest rate, dividend yield, and expected life of the option.
Share-based compensation expense is based on awards ultimately expected to vest,
and therefore is reduced by expected forfeitures. Changes in assumptions used
under the Black-Scholes option valuation model could materially affect our net
loss and net loss per share.


Accounting for CrossMobile business combination:





The Company reached a conclusion that the acquired set of assets held at CM does
not meet the definition of a business as substantially all the fair value of the
gross assets is concentrated in the license held by CM. CM is at it start up
stages and has no substantial operations. The only significant asset is the
license which constitute much more than 90% of the consideration paid. Based on
that, the Company determined that the additional investment in CM constitute an
asset acquisition in stages and resulted in obtaining control over all assets of
CM and consolidating CM as of October 25, 2022.



The Company used the cost accumulation method to determine the cost of the acquisition. The Company used the carrying value of its 25% interest and did not recognize any gain or loss on the interest held at CM previously.





The consideration for the assets of CM was with shares of WHEN with fair value
of $8M ($0.0004 per share) and was issued to CM and not the shareholders of CM.
Hence, upon obtaining control over all the assets of CM, WHEN has gained control
over it own shares held at CM. Based on the guidance in ASC 810-10-45-5 shares
held by the subsidiary would not be considered outstanding and hence, 100% of
the shares of WHEN held by CM are presented as treasury shares in the
consolidated balance sheet, even though there are noncontrolling interests at
CM.


The assets acquisition of CM resulted in 49% noncontrolling interests in CM. The Company analogized from ASC 805-30-30-1 and added the fair value of the noncontrolling interests to the consideration paid for the assets acquired.

As described above the entire consideration paid by WHEN was with its shares, issued to CM. Based on the guidance in ASC 810-10-45-5 the shares are not considered outstanding. The Company concluded that the fair value of the consideration paid to be based on the fair value of the noncontrolling interests.

Off-Balance Sheet Arrangements





We have not entered into any off-balance sheet arrangements during 2021 and do
not anticipate entering into any off-balance sheet arrangements during the next
12 months.

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