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Marketing and advertising group WPP Group sees small sales growth in Western Europe, but America and Asia are depressing the group's bottom line.

Exact figures on the local market are not given by the English, but the concern indicates the UK and Western Europe as growth regions. Advertisers are once again pulling out the purse strings to get their messages across.

Group sales fell 1.4 percent to four billion euros. WPP does not give profit or loss figures, just some key figures.

The company is merging labels to be more efficient. For example, Wunderman Thompson and VMLY&R merged into VML, and the names Hill & Knowlton and BCW disappeared. These will merge into the label Burson.

CEO Mark Read takes at length the opportunity to talk about how his group is deploying AI. He still says nothing concrete about the kind of savings or acceleration.

The London-based media and marketing group is going to invest 250 million euros annually in new technology, including artificial intelligence. These are investments in proprietary technology that support the AI and data strategy.

Photo: Tomasz Maranowski (cc)

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