Yuzhou : Breakthroughs Amidst Difficulties and Commit to Completion Stay Resilient to Guarantee Delivery Yuzhou Group (01628.HK) Announced 2022 Interim Results

【For Immediate Release】

Breakthroughs Amidst Difficulties and Commit to Completion

Stay Resilient to Guarantee Delivery

Yuzhou Group (01628.HK) Announced 2022 Interim Results

FINANCIAL HIGHLIGHTS

For the period ended 30 June 2022:

• The revenue of the Group amounted to RMB12,393 million, increased by 3.21% period-on-period
• The profit amounted to RMB353 million and the core profit attributable to owners of parent amounted to RMB629 million in the first half of 2022
• Committed to completion and delivery, over 20 project batches were delivered smoothly, and over 14,000 units were delivered accumulatively, with 100% of all delivery targets achieved
• The average selling price of the properties delivered and recognized as property sales was RMB18,432 per sq.m., increased by 48.02% period-on-period
• Pre-salesreceived in advance reached RMB39,366 million maintaining a stable total to guarantee future recognized revenue
• Adhered to the core development concept of low-carbon and environmental protection, 145 property projects of the Group (with a total area of over 21 million sq.m.) have achieved green building standards
• Constantly explored diversified and innovative marketing methods, continued to implement topic marketing from events such as "Yu Neighbor Promotion Price Festival" and "6•18 Online Mid-Year Festival", enhanced the stickiness with the audience through live streaming to boost sales

(31 August 2022, Hong Kong) Yuzhou Group Holdings Company Limited ("Yuzhou Group" or the "Company", together with its subsidiaries, the "Group", stock code: 01628.HK), one of China's top 40 real estate enterprises, announced its unaudited interim results for the six-month period ended 30 June 2022 (the "Reporting Period").

In the first half of 2022, affected by the unexpected rebound of the COVID-19 across many cities, the real estate market remained under pressure and saw a downward trajectory, with

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the national sales of commodity housing falling 28.9% on a period-on-period basis. Although the Central Government introduced relevant policies in May and June and lowered the loan prime rate to promote the development of the real estate market, the uncertain economic conditions have led the overall consumption toward more prudent, Market demands were not as strong as expected. In the face of the severe environment of the industry, Yuzhou Group rose to the occasion, committed to quality delivery and service provided, and continued to move forward steadily.

"Ensure Completion and Delivery" and Deliver Over 14,000 Units

During the Period, the Group announced a "Wonderful Delivery" plan in 2022. Facing with the repeated COVID-19 and the slowdown of domestic economic growth, Yuzhou Group has always been staying true to its commitment and achieved record delivery rates during the centralized delivery period of Suzhou Yuzhou Genius Leading and Zhangzhou Yuzhou Castle above City, reflecting the significant improvement of the Group operational management capabilities. Despite on the Shanghai lockdown situation, Shanghai Yuzhou Luxury Mansion still managed to deliver successfully, which proved Yuzhou Group's solid operational capabilities. In the first half of the year, over 20 batches of projects were delivered smoothly, and over 14,000 units were delivered accumulatively, with 100% of all delivery targets achieved. The Group delivered a total gross floor area of 653,146 sq.m.. The Group's revenue from property sales increased by 3.10% period-on-period to RMB12,039 million. The average selling price of the properties delivered and recognized as property sales was RMB18,432 per sq.m., representing a massive increase of 48.02% period-on-period. The profit amounted to RMB353 million, and the core profit attributable to owners of parent amounted to RMB629 million.

The revenue of the Group was mainly derived from four business categories, including sales of properties, rental income from investment properties, property management fee income and hotel operation income. The revenue from sales of properties was RMB12,039 million, accounting for 97.14% of the total revenue; rental income from investment properties amounted to RMB145 million, increased by 49.47% period-on-period; property management fee income was RMB205 million; and hotel operation income was RMB4.67 million. On the other hand, the Group's pre-sales received in advance reached RMB39.37 billion, demonstrating the Group's increasing ability to consolidate sales and carry forward expectations to guarantee future recognized revenue.

Explore Diversified Marketing Strategies, Build An "Online + Offline" Integrated Channel

During the Period, Yuzhou Group constantly explored diversified and innovative marketing methods and broke new ground by combining the original offline sales model of placing orders at offline real estate sales offices with live broadcasting and short video platforms to

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create an integrated "online + offline" marketing channel, which boosts sales through attracting traffic and increasing customer acquisition. Yuzhou Group's live broadcasting campaign "Ace Anchor Creation Camp" was launched in 39 cities across China, completing approximately 140 live broadcasting for projects nationwide with a total of over 1 million prevailing trends and approximately 1,800 copies of left information and generating interest and interaction among home buyers and setting off a digital marketing campaign.

In addition to creating a more diversified marketing platform, Yuzhou Group also focused on enhancing its marketing efforts, sensitively capturing real estate market trends, and creating innovative nodal marketing campaigns. From "Settling Down at Hometown Festival" in Spring Festival, "Yu Neighbor Fun Festival" and "Yu Neighbor Promotion Price Festival" to "6•18 Online Mid-Year Festival", the Group continued to implement topic marketing and constantly released favorable market information, therefore enhancing brand awareness of Yuzhou Group and boosting market confidence.

Practice the Concept of Green Development, Commit to A Wonderful Environment

Over the years, Yuzhou Group has always adhered to core development concept of low- carbon and environmental protection, attached great importance to sustainable development, and taken the initiative to respond to the national goal of "carbon peaking and carbon neutrality" by building green boutique projects with craftsmanship and continuously increasing its practice of green building, striving to construct ecological communities where people and nature can coexist in harmony. "Environmental protection and energy saving, building green communities" has always been one of the development philosophies of Yuzhou Group's projects. As of 30 June 2022, 145 property projects of the Group (with a total area of over 21 million sq.m.), have achieved green building standards, of which approximately 5.55 million sq.m. have reached two-star or above green building standards, either nationally or internationally. Shenzhen Yuzhou Plaza, Shanghai Yuzhou Plaza and Xiamen Yuzhou Plaza were awarded the "US LEED CS Certification", and the project at No.48 Caine Road, Hong Kong, was awarded the highest platinum level of "BEAM Plus" showcasing the Yuzhou Group's efforts and achievements in sustainable development.

In addition, Yuzhou Group integrated the philosophy of Environmental, Social and Governance sustainable development into its business operation and management. The property department of the shopping mall strictly implemented the requirements for garbage classification, educated the concepts of green consumption, environmental protection and energy saving to consumers, and vigorously promoted the use of environmentally friendly cloth bags, paper bags and other non-plastic products as well as degradable shopping bags. We actively promoted the application of energy-saving facilities and equipment to reduce energy consumption. Charging piles were set up to serve new energy vehicles, thereby encouraging green travel for consumers.

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Diversification of the Commercial Property Management, Develop Core Digital Capabilities

In the first half of 2022, The Group actively expanded its commercial property business, shaping three product lines as the "Yu Yue" brand for shopping centers, "Yuzhou Plaza" brand for office buildings and shopping streets. The Yuzhou property investment projects are mainly operated in economically developed areas such as the West Strait Economic Zone and the Greater Bay Area, and there were 29 projects under operation and 12 projects in the preparation period, 41 projects in total with a commercial area of over 1.74 million sq.m., covered over 1,000 cooperative brands and approximately 1,600 strategic alliance brands.

Yuzhou Group attached great importance to creating a sense of experience in shopping scenes with its full understanding of the market demand, thereby continuously improving its business competitiveness. During the Period, in respond to the atmosphere of major festivals, Yuzhou Commercial carried out a series of offline activities with pleasant shopping experience such as "Yu Yue New Year","Lunar New Year Market of Traditional Chinese Style with Hanfu Club", "Yu Yue 5•1 Shopping Festival","Children's Day and Dragon Boat Festival Theme Activities", and "Let's Smile" widely recognized and praised by the customers.

In terms of digitalization construction, Yuzhou Group was committed to building "1+3+N" digital capabilities, building the service capabilities of "N+ scenarios" to connect "three major service systems" based on the construction of "one core platform" (Uplus Smart Property Platform, which includes four major sections of community services, commercial services, office services and intelligence services). It provides the technical basis for the digital connectivity of Yuzhou Group's diversified business sectors. With focus on tier-1 and tier-2 core cities, Yuzhou Commercial has been actively exploring methods to make breakthroughs and tapped innovations in business type, model, design and capital to improve customers' experience.

Mr. Lam Lung On, J.P., the Founder of Yuzhou Group stated, "Since its establishment in 1994, Yuzhou Group has grown steadily and in accordance with the development policies of China's real estate market. Looking forward to the second half of 2022, the Group will keep up its steady pace of development, implementing precision management to strive for long-term 'survival' via a 'small and beautiful' development strategy, and stay true to its commitment and ensure housing delivery, people's well-being, debt repayment and stability. It will also maintain stable strategies, cohesion, and resilience, continue to achieve breakthroughs amidst difficulties, and pursue fresh development opportunities."

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About Yuzhou Group Holdings Company Limited (01628.HK)

Established in 1994, Yuzhou Group is a property developer headquartered in Shanghai and Shenzhen with a national foothold. Adhering to its strategy of Cultivating in Regions Leading the Market, Yuzhou Group strives to develop residential and commercial properties which align with market trends in first- and second-tier cities. As at 30 June 2022, the Company had over 178 projects under various stages of development in 39 cities including Beijing, Shanghai, Shenzhen, Tianjin, Nanjing, Hefei, Hangzhou, Suzhou, Foshan, Huizhou and Hong Kong and so on. The total GFA under construction and held for future development is 19.44 million sq.m., accounting for about 33.7%, 23.8%, 15.6%, 10.5%, 8.6% and 7.8% respectively in the Yangtze River Delta Region, Bohai Rim Region, West Strait Economic Zone, Guangdong-HongKong-Macau Greater Bay Area, Central China Region and Southwest Region. Renowned for its distinguished product quality, diversified product portfolio, strong brand awareness and seasoned management team, Yuzhou Group has been named "Top 100 China Real Estate Enterprises" for 14 years in a row; and Top 50 China Real Estate Enterprises from 2011 to 2021. Yuzhou Group was selected as the Hang Seng Composite LargeCap&MidCap Index Constituent Stocks, Shenzhen-Hong Kong Stock Connect, Shanghai-Hong Kong Stock Connect, and included in the constituents of MSCI China Index, Hang Seng China High Dividend Yield Index, Hang Seng Large-Mid Cap Value 50 Index, Hang Seng Large-Mid Cap Value Tilt Index and Hang Seng Large-Mid Cap (Investable) Index. Yuzhou Group was rated as "BBB" by MSCI ESG Ratings, ranking in the top among Chinese Properties Companies.

For more information of Yuzhou Group, please visit the company website: https://yuzhou-group.com

For inquiries, please contact:

Yuzhou Group Holdings Company Limited (01628.HK)

Director / Senior Associate of Corporate Finance & Investor Relations

Shikai Wu / Sandy Zhang

Tel: (852) 2508 1718

Fax: (852) 2510 0265

Email:ir@yuzhou-group.com

Yuzhou Group QR Code:

Ever Bloom (HK) Communications Consultants Group Limited

Charles Cui / Cecilia Song

Tel: (852) 3468 8673 / 5579 6469

Email:yuzhou.list@everbloom.com.cn

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