adidas AG designs, distributes and markets athletic and sporting lifestyle products.
The company operates its business through the following segments: Wholesale, Retail and Other Businesses.
The Wholesale segment comprises all business activities relating to the distribution of adidas and Reebok products to retail customers.
The Retail segment includes all business activities relating to the sale of adidas and Reebok products directly to end consumers through its retail and e-commerce platforms.
The Other Businesses segment consists of TaylorMade-adidas Golf, Reebok-CCM Hockey and Other Centrally Managed Brands.
The TaylorMade-adidas Golf division comprises brands, such as TaylorMade, adidas Golf, Adams Golf and Ashworth.
The Reebok-CCM Hockey division designs and markets ice hockey equipment and related apparel through ice hockey brands, such as Reebok Hockey and CCM. The Other Centrally Managed Brands division engages in the business activities of labels Y-3 and Porsche Design Sport by adidas, as well as business activities of brand Five Ten in the outdoor action sports sector.
This division also comprises the German own-retail activities of the adidas NEO label. adidas AG was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.