Avid Technology : BMG and Avid — The Writer Perspectives Series

How do some of the industry's top songwriters make their way through the difficult, ever-changing, and often confusing music industry? BMG and Avid have teamed up to shed some light on the publishing and songwriting worlds of sync, vocal production and film scoring. In this video series, three BMG writers share their stories and the keys to their successes. Learnt how they hone their craft, manage their music with BMG to land more opportunities and how they bring their ideas to life in Pro Tools.

Justin Gray is a very prominent writer for commercials, trailers and much more. You may have heard his music behind some of the biggest commercials and films over the years. His success stems from relationships built patiently throughout the years and, most importantly, his ability to deliver quality content in a fixed amount of time. Justin said 'The only thing to do as a songwriter, if you want to get better, is to keep writing. Don't be afraid to write crappy songs, because sometimes you need to clear the way in your brain for the good stuff to come in.'