Avid®? is expanding the media & entertainment industry's top editing tool with the introduction of the Media Composer®? Panel Software Development Kit (SDK) to bring a wider universe of custom and third-party apps, services and libraries into Media Composer's video editing user experience.

Now, Avid's technology partners and customers can expand their workflows by sourcing, building and integrating the components that their editors want and need directly within Media Composer, optimizing their creative processes in the manner they choose. One of the Avid Community Association's top-requested solutions, the Media Composer Panel SDK is a language-independent solution for Windows and Mac that connects to a range of commands and functions. It grants access to applications and services through an integrated HTML5 panel, giving developers more freedom to create custom integrations and enhance workflows.

For example, large editing teams at studios and post houses managing a wide range of critical processes can make working with Media Composer more efficient than ever before by directly integrating the third-party tools they need to expedite dailies uploads, VFX pulls, logging for news, sports, reality TV, and scripted shows, and content review and approvals. Available to customers and third-party developers now, the Media composer Panel SDK will be seen in demonstrations during the IBC2023 Show next month (Avid stand 7.A59) with several integrations including: Autodesk - Moxion is a secure collaboration platform that enables more productive workflows from pre production through final review to help professionals in film and TV create freely and efficiently. This collaboration will help expedite review and approval workflows and give editors more freedom as they design and make content to inspire and delight audiences worldwide.

Developers and customers can contact the Media Composer Panel SDK Team to explore their integration possibilities. Avid will demonstrate a wide range of new Media Composer features and capabilities at the IBC2023 Show in Amsterdam, September 15-18, stand 7.A59. To plan user visit with Avid and book an appointment to explore own vision for the future of open media production, go to Avid at IBC2023 today.

People who create media for a living become greater creators with Avid's award-winning technology solutions to make, manage and monetize today's most celebrated video and audio content--from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.