The broadcaster worked closely with reseller, Vili, and Avid to implement an all-in-one solution for real-time sports production, along with Avid replay server, the versatile ingest/playout solution to turnaround big plays or stories fast. Powered by Avid MediaCentral, the industry's most open, tightly integrated and efficient platform designed for media, next-generation workflow enhancements have helped RUV attract and engage viewers with more graphically compelling and information-rich news and sports broadcasts.

Before integrating Maestro | Live, RÚV's production team created graphics and marked specific football players in Media Composer. Now, with Maestro | Live they are able to do this whilst the game is live. 'During a match, our experts and studio host watch together in our green room, which is now equipped with both Maestro | Live and PlayMaker,' explained Vilhjalmur Siggeirsson, Sports Producer at RÚV. 'When a member of the team wants to talk about a specific play from the game on-air, then a technician responds straight away with engaging graphics to compliment the commentary.'

Avid Technology Inc. published this content on 18 December 2017 and is solely responsible for the information contained herein.
Distributed by Public, unedited and unaltered, on 18 December 2017 14:54:09 UTC.

Original documenthttp://www.avidblogs.com/avid-captures-the-action-for-icelandic-broadcaster-ruv/

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