Garanti has adopted the idea of the 'high-five' - a symbol widely accepted by players and fans alike, across all fields of sport, for spreading motivation, sharing joy, and inspiring teamwork - and is using it in the national basketball campaign with the slogan, ÇakBiBeşlik (High-Five). Garanti's new campaign calls on the entire nation to come together in a show of support for Turkish national basketball teams during the World Championships.

The first advertisement of the campaign will air in Hamburg coinciding withthe 13th World Wheelchair Basketball Championships that will take place between August 16th and 26th. In its campaign, Garanti uses videos with the 'ÇakBiBeşlik' hashtag to invite basketball fans to support the tem by sharing high fives.

The campaign will continue with a commercial for the 'Pixies of the Court' where Garanti will invite everyone to use the #ÇakBiBeşlik hashtag to support the Turkish women's senior national basketball team, which will compete in the International Basketball Federation's Women's Basketball World Cup between September 22-30, 2018 in Tenerife (Spain).

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BBVA - Banco Bilbao Vizcaya Argentaria SA published this content on 13 August 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 13 August 2018 10:34:07 UTC