The hottest Europe-related news from the CinemaCon show? Last night, long-term Barco customer Kinepolis Group won the 'International Exhibitor of the year award' (congratulations, Kinepolis!). And you know what makes this even more exciting? Barco has just entered into a strategic partnership agreement with this award-winning exhibitor. The very first proof of that agreement: Kinepolis will soon install four brand-new 60,000 lumen laser projectors at its flagship cinemas, thus marking the very first installation of our laser products in Europe.

A great start
"We're delighted to share this première with Kinepolis Group,said Wim Buyens, our VP Digital Cinema upon signing the partnership. "This is a great start, not an ending. We have groundbreaking technologies and are full of exciting ideas to turn cinemas into true entertainment destinations.The technologies that Wim Buyens refers to include our interactive content leveraging technologies such as QuickSensor, CiniMe and Audience Entertainment, which Kinepolis Group will install at the four flagship cinemas featuring our laser projectors. On top of that, the Antwerp (Belgium) flagship cinema will also feature Barco's 'escape' technology - a next-generation solution that will foster immersive storytelling, advertising and new content. Both partners will jointly create concepts to bring the cinema experience to a whole new level.

Unique cinema experience
"To retain our position as a frontrunner in cinema, we are constantly investigating ways to offer new experiences to our audience,added Eddy Duquenne, CEO of Kinepolis Group. "Barco has always supported us greatly in these efforts. We believe the strategic partnership will truly help us create the Ultimate Customer Experience, thus attracting additional visitors to our theaters.

Read the full press release

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