Designer stuff usually has a strange appreciation lifecycle. It's considered beautiful at the time of conception, then for a long time people tend to think it's very, very ugly. And after some twenty years, the appreciation peaks again. But in a technology context, great design is timeless. Because there, it's not all about the looks…

What engineers think...

When creating a product, the R&D department only cares about the product. About its features, its goals. Basically, why they think it's awesome. If the product designer then comes up with a beautiful look, excitement at the R&D room hits the roof. Only one detail is not taken into account: the end user.

Think user

User-Centered Design is a design process that starts from a user perspective. Instead of creating a system and let the end user learn how to use it, it just makes more sense to first study human behavior, emotions and motivations, and then consider this in your product design. Conduct usability tests during the design process and adapt your product based on the feedback.

The design roadshow

That's the way we have designed ClickShare. After creating a great product, we needed to give it a face. A large number of designs passed the scene, one more spectacular than the other. Then we created prototypes, and took off to let users try it. The feedback that was collected this way, was sent directly to the designer, who based his next models on it. This was a quite exhausting process, but it was totally worth it. Everybody who sees a ClickShare Button, knows directly what to do with it.

We're very happy to say that also experts tend to follow our vision. As a proof, ClickShare has recently won the "Good Design Award" in Japan, a famous title in Asia. So if 5 years from now the ClickShare Buttons still look the same, this is why!

distributed by