Kortrijk, Belgium, 5 December 2011 - Barco, a key player in digital cinema technology, has teamed up with media block technology leader Doremi to bring the first DCI-compliant 3D sound system to the cinema market. Auro-3D®, powered by Barco and Auro Technologies, is an audio system that creates true 3-dimensional sound. Doremi will integrate the Auro-3D® codec in their Integrated Media Block (IMB) to create the first DCI-compliant multi-channel audio format for cinema exhibitors. In addition, the Auro-3D® codec allows for single inventory distribution compatible with current and future standards.

"At Doremi, we always strive to provide the latest technology to the industry," comments Michael Archer, VP of Digital Cinema at Doremi. "We are proud to help bring the revolutionary Auro-3D® sound system to the digital cinema market. The fact that we were the first to pass the CTP and become DCI-compliant with our IMB solidifies our commitment to the exhibition community. Given Doremi's long-term relationship with Barco, it was natural for us to be the first to implement this technology."

"Thanks to our partnership with Doremi, we've enabled content providers to maintain a single inventory distribution format and distribute multi-channel 3D audio files to theaters in a way that satisfies all the security and watermarking requirements mandated by the DCI specification," says Brian Claypool, Senior Director Strategic Business Development at Barco. "In this way, we can offer cinema exhibitors next-generation DCI-compliant sound technology that is extremely simple to use and integrate it with our DCI-compliant digital cinema projection systems."

Natural sound in 3D
The revolutionary Auro-3D® sound system elevates the cinema sound experience to an amazing level of auditory acuity. The technology achieves natural 3-dimensional sound reproduction, so that movie-goers hear sounds from their relative origination point in the theater - and it does so in a simple and cost-effective way. While traditional surround sound has two spatial axes, the Auro-3D® format, designed by Wilfried Van Baelen, uses three layers: surround, plus height and top. The system deploys additional speakers in the upper portions of the auditorium to add the extra dimension and deliver a truly enveloping aural experience.

Auro-3D® is fully compatible with today's predominant audio standards: stereo and 5.1 surround. Its speaker layout is defined for up to 13.1, with 11.1 being the ideal solution for commercial movie theaters. In addition, the Auro-3D® codec enables single inventory distribution, which allows the content to be transported using the market's current standards without the burden of adding additional license keys or alternative playlists to the distribution.

Leading exhibitors on three continents have already successfully installed Auro-3D®, bringing the Auro-3D® install base into the double digits. Auro-3D® continues to gain traction with additional installations in progress around the globe.

About Doremi
For nearly 25 years, Doremi has been providing award-winning hardware solutions for broadcast, presentation and special venue markets. Doremi's engineering group developed and introduced the first digital cinema server capable of playing DCI-compliant JPEG2000 digital cinema movies. Doremi's family of digital cinema servers and mastering stations set the standard for quality and reliability and are installed in theaters and post-production facilities around the world. With an install base of over 12,000 units globally, Doremi's digital cinema playback server is the world's most installed digital cinema server.

About Auro Technologies
Auro Technologies (www.auro-3d.com; www.auro-technologies.com) is a spin-off of the Galaxy Studios Group and owner of the Auro-3D® Technology Suite. The Auro-3D® system (technical concept and listening format) is designed by Wilfried Van Baelen, founder of Galaxy Studios. Galaxy Studios is worldwide renowned for its state-of-the-art leadership in audio innovation for music and film sound. The Auro-3D® suite offers ground-breaking, easy-to-use and unprecedented levels of sound reproduction capabilities to the professional, automotive, broadcast and consumer electronics (such as gaming, smart phones, multimedia PC, notebooks, tablets, audio players, digital TV, media libraries and packaged media) markets.

About Barco
Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,500 employees worldwide. Barco posted sales of 897 million euro in 2010.

© Copyright 2011 by Barco
For more information, please contact

Sophie Hautekeete
Press & PR EMEA-LATAM
Barco n.v.

Phone:+32 56 36 80 59
sophie.hautekeete@barco.com

Annette Davis
Press & PR Specialist, North America
Barco n.v.

Phone:678.475.8183
annette.davis@barco.com

Nancy Xiao
Press & PR Manager APAC
Barco n.v.

Phone:+86 10 8012 0885
nancy.xiao@barco.com

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