The One Network Alliance (ONA) - a strategic partnership between Barco and Vision Media - will commercially debut its turnkey digital Lobby Experience at Cinemark's Plano, Texas and Playa Vista, Los Angeles theaters this month. The solution will empower Cinemark to transform its cinema lobbies into immersive storytelling environments using vibrant digital content viewed on billboard-size displays.

Cinemark has consistently been the first exhibitor to embrace new generations of Barco's cinema solutions to bring cutting-edge entertainment to moviegoers. Barco and Vision Media created the One Network Alliance (ONA) to offer turnkey lobby entertainment solutions bringing together innovative cinema technologies and in-theater marketing expertise.

The power of the Digital Lobby Experience is its uniquely all-encompassing ONA platform, built on an alliance harnessing the best of both worlds: Barco's industry-leading cinema technologies and Vision Media's in-theater digital marketing expertise. The advanced technology concept brings the cinema lobby to life, engaging visitors the moment they enter the theater. Large-scale digital banners, vertical display systems and digital movie posters provide numerous different orientations to support all creative activations. During the eagerly-anticipated Lobby Takeovers, specific display systems will play in a symphonic coordination of light, sound and video content.

Real the full press release below

Barco NV published this content on 16 October 2017 and is solely responsible for the information contained herein.
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Original documenthttp://www.barco.com/en/News/Post/2017/10/16/Cinemark-Theatres-first-to-adopt-One-Network-Alliance-Digital-Lobby-Experience

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