The new Barco story – chapter 2: Going completely local to enable bright outcomes around the globe
April 14, 2017 at 06:58 pm EDT
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In our newsroom series about how we 'enable bright outcomes' - our new baseline, remember? - you read about our quest for true added value. Yet, let's take this one step back and ask ourselves 'what is added value'? It is different for every customer, right? To define value, we have to know the customer really, really well. That's why we are stepping up our efforts to 'go completely local' in countries like China and India.
In country for country Over the past few years, our colleagues in high-growth markets like China and India have been doing a great job, proving to local customers how Barco solutions can really help them achieve more and better results. In China, for example, Barco digital cinema projectors create magic on an ever-growing number of cinema screens. In India, our control room solutions help organizations tackle the challenges of accelerating urbanization and create smart cities.
We're now increasingly embedding an 'in country for country' strategy into our local sales, manufacturing, product management and R&D capabilities to provide local customers with solutions and services that meet their specific needs.
Different markets, different needs Why completely local? Well, different markets come with different business models, different needs and requirements as to standards and value. So, to market a product successfully, it is best to design, engineer and manufacture it locally using local components and local people. It's also important to sell it through local channels, which really understand the market, the customers' pain points and their businesses - and, of course, speak the local language! In this way, we'll definitely enable bright outcomes around the globe. Watch this video to learn more about our business in China and India. Our colleague Rajiv Bhalla, Managing Director of Barco India, is delighted to share his story with you.
We'll be back soon with another chapter in our story. Stay tuned via our dedicated Blog & News section.
Barco NV published this content on 14 April 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 14 April 2017 22:58:15 UTC.
Original documenthttp://www.barco.com/en/News/Post/2017/4/13/The-new-Barco-story-–-chapter-2-Going-completely-local-to-enable-bright-outcomes-around-the-globe
Public permalinkhttp://www.publicnow.com/view/16FD00AA8934441BC5E23B617D5AAAEE83677812
Barco NV is a Belgium-based technology company, which specializes in the design and development of professional visualization equipment and solutions. The company offers its products in such operating segments as Entertainment (primarily active in the field of digital cinema), Enterprise (including the control rooms and the corporate activity) and Healthcare (dedicated to the high-resolution visualization segments of radiology and mammography and IP-connectivity solutions for the surgical room).
The company's products range includes display monitors, projectors, video walls, image processing and connectivity and interactivity software.