Champion Ivan Lendl presents in London the Superga Sport Lendl, the tennis shoe with the unmistakable 'swallow's tail' logo he wore to win countless matches during his career

London, June 29, 2017.Superga is proud to announce a collaboration with Ivan Lendl. In the afternoon of Thursday, June 29 at Petersham Nurseries (Church Lane, Petersham Road, Richmond) - the famous tennis player will meet the press and present the new Superga Sport Lendl sneaker: the same design he wore during his career to play and win countless matches.

Ivan Lendl: 'I am very excited about the new Superga Lendl collection. The designs and styles are fantastic. I am really looking forward to working with Supergaon this project'.

Winner of eight Grand Slam titles and four times ITF world champion, Lendl dominated ATP rankings in the second half of the 80s. At the end of his career he was the player who had been ranked number one the longest, 270 weeks. He won 94 tournaments, plus another 50 outside the ATP circuit, and six doubles. In 2001 he was added to the International Tennis Hall of Fame, celebrating the best tennis players of all times.

Along with their renowned perforated 'swallow's tail' logo designed in 1970 for the brand's sports line, the new Superga Sport Lendl feature all the original characteristics: eco-leather upper, printed rubber sole, Superga Sport logo on the tongue, and the champion's signature on the back.

Superga Sport Lendl will be available in Superga stores worldwide from June 29.

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Supergais a brand ofBasicNetSpA, the Company also owner ofKappa,Robe di Kappa,JesusJeans,Lanzera,K-Way,Sabelt, and of the worldwide distribution license ofBriko.BasicNet's leader brands are present in the sports and leisure apparel, footwear and accessories market. It operates worldwide through an international network of entrepreneurs, licensees of the brands, which produce or distribuite the products.BasicNetoffers to its network services of research, development, industrialization of the products and global marketing. All the company processes occur only through the Web, makingBasicNeta 'fully web integrated company'.BasicNet, with headquarters in Turin, Italy, is listed at the Italian Stock Exchange since 1999.

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